How brand-oriented culture and entrepreneurial orientation influence financial services SMEs financial performance?An empirical study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873101" target="_blank" >RIV/70883521:28120/15:43873101 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

How brand-oriented culture and entrepreneurial orientation influence financial services SMEs financial performance?An empirical study

Popis výsledku v původním jazyce

This paper is aimed at examining the interplay between brand-oriented culture, entrepreneurial orientation, workforce motivation and the financial performance of SMEs in a selected services sector, that of the financial services industry and in the context of a Sub-Saharan African economy. The contributions of this article to the fledgling SMEs marketing literature are threefold. First, we show that a brand-oriented culture is positively associated with a service-oriented enterprise financial performance. Second, we provide empirical support that workforce motivation is a direct antecedent of both entrepreneurial orientation and financial performance of this set of service-oriented SMEs. Third, we show that the complementarity of brand-oriented cultureand entrepreneurial orientation is a key predictor of SMEs financial performance. Our study equally shows that in terms of relative strength, the complementary effect of brand-oriented culture and entrepreneurial orientation exceeds the

Název v anglickém jazyce

How brand-oriented culture and entrepreneurial orientation influence financial services SMEs financial performance?An empirical study

Popis výsledku anglicky

This paper is aimed at examining the interplay between brand-oriented culture, entrepreneurial orientation, workforce motivation and the financial performance of SMEs in a selected services sector, that of the financial services industry and in the context of a Sub-Saharan African economy. The contributions of this article to the fledgling SMEs marketing literature are threefold. First, we show that a brand-oriented culture is positively associated with a service-oriented enterprise financial performance. Second, we provide empirical support that workforce motivation is a direct antecedent of both entrepreneurial orientation and financial performance of this set of service-oriented SMEs. Third, we show that the complementarity of brand-oriented cultureand entrepreneurial orientation is a key predictor of SMEs financial performance. Our study equally shows that in terms of relative strength, the complementary effect of brand-oriented culture and entrepreneurial orientation exceeds the

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-476-7

ISSN

—

e-ISSN

—

Počet stran výsledku

10

Strana od-do

1123-1132

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—