Which Clients Use More Banks and Banking Products?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873132" target="_blank" >RIV/70883521:28120/15:43873132 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5901/mjss.2015.v6n6p339" target="_blank" >http://dx.doi.org/10.5901/mjss.2015.v6n6p339</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5901/mjss.2015.v6n6p339" target="_blank" >10.5901/mjss.2015.v6n6p339</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Which Clients Use More Banks and Banking Products?

Popis výsledku v původním jazyce

The aim of this article was to determine whether satisfied bank customers were buying more bank products and services from several banks in comparison with clients who were dissatisfied with their bank services. At the same time it was also studied the dependence of buying banking products and the use of banks depending on sex, age and educational structure of consumers. In our research a special questionnaire survey was used, which was subsequently evaluated with the help of mathematical and statistical methods. Our research has not shown that satisfied clients used more banking products as customers who were dissatisfied. It was found that both in Slovakia and the Czech Republic bank customers aged 30 to 50 years old significantly more were buying 3banking products. Number of banks that are used by Czech banks' clients depends on customer satisfaction. The research results point to the need for achieving high levels of customer satisfaction. Suitable form of monopolization of relati

Název v anglickém jazyce

Which Clients Use More Banks and Banking Products?

Popis výsledku anglicky

The aim of this article was to determine whether satisfied bank customers were buying more bank products and services from several banks in comparison with clients who were dissatisfied with their bank services. At the same time it was also studied the dependence of buying banking products and the use of banks depending on sex, age and educational structure of consumers. In our research a special questionnaire survey was used, which was subsequently evaluated with the help of mathematical and statistical methods. Our research has not shown that satisfied clients used more banking products as customers who were dissatisfied. It was found that both in Slovakia and the Czech Republic bank customers aged 30 to 50 years old significantly more were buying 3banking products. Number of banks that are used by Czech banks' clients depends on customer satisfaction. The research results point to the need for achieving high levels of customer satisfaction. Suitable form of monopolization of relati

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Mediterranean Journal of Social Sciences

ISSN

2039-9340

e-ISSN

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Svazek periodika

6

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

IT - Italská republika

Počet stran výsledku

9

Strana od-do

339-347

Kód UT WoS článku

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EID výsledku v databázi Scopus

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