MOBILE BANKING IN THE CORPORATE SEGMENT OF THE CZECH BANKING SECTOR

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

MOBILE BANKING IN THE CORPORATE SEGMENT OF THE CZECH BANKING SECTOR

Popis výsledku v původním jazyce

The aim of this article is to evaluate the current importance of mobile banking in the Czech banking sector, namely in the corporate segment and the possible influence of mobile banking busage on the customer satisfaction and subsequently on the financial performance of a bank. After the general theoretical study of the issue, realised by review of current research papers available, the study tested the level of mobile banking usage and satisfaction with this service in the corporate segment. For this purpose, we distributed a survey among 251 of Czech companies. Research proved that the overall level of usage of mobile banking is 21 % among companies. Companies are overall satisfied with mobile banking, when they use it. The most important reason, whycompanies do not use mobile banking is overall satisfaction with services provided via general communication channels. The survey results are accompanied by a market study of the current mobile banking applications available in the Czech

Název v anglickém jazyce

MOBILE BANKING IN THE CORPORATE SEGMENT OF THE CZECH BANKING SECTOR

Popis výsledku anglicky

The aim of this article is to evaluate the current importance of mobile banking in the Czech banking sector, namely in the corporate segment and the possible influence of mobile banking busage on the customer satisfaction and subsequently on the financial performance of a bank. After the general theoretical study of the issue, realised by review of current research papers available, the study tested the level of mobile banking usage and satisfaction with this service in the corporate segment. For this purpose, we distributed a survey among 251 of Czech companies. Research proved that the overall level of usage of mobile banking is 21 % among companies. Companies are overall satisfied with mobile banking, when they use it. The most important reason, whycompanies do not use mobile banking is overall satisfaction with services provided via general communication channels. The survey results are accompanied by a market study of the current mobile banking applications available in the Czech

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-482-8

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

533-544

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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