Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: with evidence from Sri Lanka
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43874000" target="_blank" >RIV/70883521:28120/15:43874000 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: with evidence from Sri Lanka
Popis výsledku v původním jazyce
The physical environment of service encounters has special ability to influence on consumer behaviours and to create an image towards service businesses. Even though role of physical evidences of service marketing has been addressed by previous researchers in most common service industries, very few researchers have extended their studies towards automobile service providers. Hence, in this study, researchers attempted to investigate on the impact of physical environment on customer loyalty in automobile workshops in Sri Lanka. The physical surroundings were operationalized into three aspects and four hypotheses were formulated to determine the relationship among key constructs in the research model. Survey method was used to gather primary data from selected vehicle users in Colombo, Sri Lanka. Facility interior become most important dimensions of physical arrangements. Finally researchers have emphasized some implications to marketers of automotive service industry to develop their p
Název v anglickém jazyce
Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: with evidence from Sri Lanka
Popis výsledku anglicky
The physical environment of service encounters has special ability to influence on consumer behaviours and to create an image towards service businesses. Even though role of physical evidences of service marketing has been addressed by previous researchers in most common service industries, very few researchers have extended their studies towards automobile service providers. Hence, in this study, researchers attempted to investigate on the impact of physical environment on customer loyalty in automobile workshops in Sri Lanka. The physical surroundings were operationalized into three aspects and four hypotheses were formulated to determine the relationship among key constructs in the research model. Survey method was used to gather primary data from selected vehicle users in Colombo, Sri Lanka. Facility interior become most important dimensions of physical arrangements. Finally researchers have emphasized some implications to marketers of automotive service industry to develop their p
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AE - Řízení, správa a administrativa
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2015
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Znalosti pro tržní praxi 2015: Ženy - podnikatelky v minulosti a současnosti
ISBN
978-80-87533-12-3
ISSN
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e-ISSN
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Počet stran výsledku
10
Strana od-do
265-274
Název nakladatele
Societas Scientiarum Olomoucensis II
Místo vydání
Olomouc
Místo konání akce
Olomouc
Datum konání akce
10. 9. 2015
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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