Aspects of Creating Shared Value in Bata up to 1945 - Application Model for Today

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43874235" target="_blank" >RIV/70883521:28120/15:43874235 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Aspects of Creating Shared Value in Bata up to 1945 - Application Model for Today

Popis výsledku v původním jazyce

The concept of CSV (Creating Shared Value) is currently perceived as a modern trend, as an output or higher level of CSR (Corporate Social Responsibility). The simplest definition, which highlights the difference between CSR and CSV, states that the goalof CSR is to do good whereas the goal of CSV is to do good business. But conceptions may vary. The main objective of this paper is to prove that the issue of CSV is not a modern trend, as it is often called and perceived. This business concept was usedand enhanced by Tomas Bata (1876-1932) when building his shoe empire. The business philosophy of Tomas Bata covered all the factors by which we nowadays evaluate whether a company is progressing in line with CSV or not. Bata established businesses closely connected with the local communities, not only in Zlin but throughout the world. Individual company branches were fully dependent on communities, which created a significant percentage of the company's staff. Bata did not merely consist

Název v anglickém jazyce

Aspects of Creating Shared Value in Bata up to 1945 - Application Model for Today

Popis výsledku anglicky

The concept of CSV (Creating Shared Value) is currently perceived as a modern trend, as an output or higher level of CSR (Corporate Social Responsibility). The simplest definition, which highlights the difference between CSR and CSV, states that the goalof CSR is to do good whereas the goal of CSV is to do good business. But conceptions may vary. The main objective of this paper is to prove that the issue of CSV is not a modern trend, as it is often called and perceived. This business concept was usedand enhanced by Tomas Bata (1876-1932) when building his shoe empire. The business philosophy of Tomas Bata covered all the factors by which we nowadays evaluate whether a company is progressing in line with CSV or not. Bata established businesses closely connected with the local communities, not only in Zlin but throughout the world. Individual company branches were fully dependent on communities, which created a significant percentage of the company's staff. Bata did not merely consist

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-482-8

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

677-689

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

23. 4. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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