Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43875228" target="_blank" >RIV/70883521:28120/16:43875228 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets

Popis výsledku v původním jazyce

Conceptualization and research on transitions to a sustainable production and consumption have emerged as a new global challenge. Yet, very limited studies have conceptualized on consumers' awareness about green products. Filing this gap, the objective of this paper is to identify determinants of consumer's awareness on sustainable consumption behaviour. Two hypotheses related to social value and environmental concern of consumers over awareness of green products of customers were derived. Using a structured questionnaire, a survey was conducted interviewing 213 consumers who purchase green products from supermarkets in West Bengal in India. Data were analyzed using statistical Z-tests. Accordingly, the analysis proved that social values of consumers are positively co-related with consumer's awareness of green products while environmental concern indicated no relation. That paved the path to determine consumer's awareness of green products in India.

Název v anglickém jazyce

Determinants of Consumer Awareness of Green Products: A Study of Customers of Super Markets

Popis výsledku anglicky

Conceptualization and research on transitions to a sustainable production and consumption have emerged as a new global challenge. Yet, very limited studies have conceptualized on consumers' awareness about green products. Filing this gap, the objective of this paper is to identify determinants of consumer's awareness on sustainable consumption behaviour. Two hypotheses related to social value and environmental concern of consumers over awareness of green products of customers were derived. Using a structured questionnaire, a survey was conducted interviewing 213 consumers who purchase green products from supermarkets in West Bengal in India. Data were analyzed using statistical Z-tests. Accordingly, the analysis proved that social values of consumers are positively co-related with consumer's awareness of green products while environmental concern indicated no relation. That paved the path to determine consumer's awareness of green products in India.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Mediterranean Journal of Social Sciences

ISSN

2039-9340

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

IT - Italská republika

Počet stran výsledku

6

Strana od-do

349-354

Kód UT WoS článku

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EID výsledku v databázi Scopus

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