CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519156" target="_blank" >RIV/70883521:28120/18:63519156 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM

Popis výsledku v původním jazyce

This article focuses on defining and specifying the client in tourism and managing the relationship with the client. Tourism is a specific and expensive service, with its own ways of communicating and accessing the client. In addition to the basic concept, the article also contains an overview of how the Czech legal system defines a client. Furthermore, Customer relationship management and its specifics in the field of tourism are defined in detail. This article provides not only an overview of the customer, but it also shows the summarizes specific rules and communication with the customer. The aim of the thesis is to define and explore the basic concepts of the studied subject and to compare the established foreign experience.

Název v anglickém jazyce

CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM

Popis výsledku anglicky

This article focuses on defining and specifying the client in tourism and managing the relationship with the client. Tourism is a specific and expensive service, with its own ways of communicating and accessing the client. In addition to the basic concept, the article also contains an overview of how the Czech legal system defines a client. Furthermore, Customer relationship management and its specifics in the field of tourism are defined in detail. This article provides not only an overview of the customer, but it also shows the summarizes specific rules and communication with the customer. The aim of the thesis is to define and explore the basic concepts of the studied subject and to compare the established foreign experience.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

14th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-730-0

ISSN

—

e-ISSN

neuvedeno

Počet stran výsledku

9

Strana od-do

127-136

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

25. 4. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—