The interactive effect of level of education and environmental concern toward organic food in Vietnam

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526758" target="_blank" >RIV/70883521:28120/20:63526758 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002627526" target="_blank" >https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002627526</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15722/jds.18.9.202009.19" target="_blank" >10.15722/jds.18.9.202009.19</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The interactive effect of level of education and environmental concern toward organic food in Vietnam

Popis výsledku v původním jazyce

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers &apos; purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior. © Korean Distribution Science Association (KODISA).

Název v anglickém jazyce

The interactive effect of level of education and environmental concern toward organic food in Vietnam

Popis výsledku anglicky

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers &apos; purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior. © Korean Distribution Science Association (KODISA).

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Distribution Science

ISSN

1738-3110

e-ISSN

—

Svazek periodika

18

Číslo periodika v rámci svazku

9

Stát vydavatele periodika

KR - Korejská republika

Počet stran výsledku

12

Strana od-do

19-30

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85092025303