ORGANIC FOOD PURCHASE BEHAVIOR: IN THE LIGHT OF THE THEORY OF PLANNED BEHAVIOR, DOES PRO-SOCIAL ATTITUDE MATTER?

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ORGANIC FOOD PURCHASE BEHAVIOR: IN THE LIGHT OF THE THEORY OF PLANNED BEHAVIOR, DOES PRO-SOCIAL ATTITUDE MATTER?

Popis výsledku v původním jazyce

This research presents a conceptual framework for exploring the role of pro-social attitude in encouraging organic food purchase behavior. An extensive review of the 62 relevant articles downloaded from the Scopus database and purified by a cluster of specific requirements contributes to the development of the conceptual model. Based on the traditional theory of planned behavior, this proposed framework can determine the drivers of organic food purchase behavior. This paper provides a proposed conceptual framework for researchers to empirically test and understand the antecedents of organic food purchase intention of Vietnamese customers in particular and in customers in other developing countries in general. The relationship of pro-social attitudes, attitudes towards pro-environmental behavior, subjective norm, perceived behavior control, pro-environmental intention, and organic food purchase behavior can be discussed. The study also gives a deep insight into the critical determinants for organic food in Vietnam, enhancing managers in assessing the condition and possible determinants that would lead to the successful adoption of customers. However, there are still some limitations. This paper makes progress in the stage of literature review and conceptual model development. Therefore, it is essential to have fundamental experimental research to evaluate the proposed conceptual framework and approve the consequences for the situation of developing countries.

Název v anglickém jazyce

ORGANIC FOOD PURCHASE BEHAVIOR: IN THE LIGHT OF THE THEORY OF PLANNED BEHAVIOR, DOES PRO-SOCIAL ATTITUDE MATTER?

Popis výsledku anglicky

This research presents a conceptual framework for exploring the role of pro-social attitude in encouraging organic food purchase behavior. An extensive review of the 62 relevant articles downloaded from the Scopus database and purified by a cluster of specific requirements contributes to the development of the conceptual model. Based on the traditional theory of planned behavior, this proposed framework can determine the drivers of organic food purchase behavior. This paper provides a proposed conceptual framework for researchers to empirically test and understand the antecedents of organic food purchase intention of Vietnamese customers in particular and in customers in other developing countries in general. The relationship of pro-social attitudes, attitudes towards pro-environmental behavior, subjective norm, perceived behavior control, pro-environmental intention, and organic food purchase behavior can be discussed. The study also gives a deep insight into the critical determinants for organic food in Vietnam, enhancing managers in assessing the condition and possible determinants that would lead to the successful adoption of customers. However, there are still some limitations. This paper makes progress in the stage of literature review and conceptual model development. Therefore, it is essential to have fundamental experimental research to evaluate the proposed conceptual framework and approve the consequences for the situation of developing countries.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 15th International Scientific Conference INPROFORUM

ISBN

978-80-7394-863-4

ISSN

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e-ISSN

2336-6788

Počet stran výsledku

5

Strana od-do

15-19

Název nakladatele

Jihočeská univerzita. České Budějovice

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

4. 11. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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