Factors to enhance tourist’s ecotourism loyalty, an empirical study in Viet Nam

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63534858" target="_blank" >RIV/70883521:28120/21:63534858 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.webology.org/abstract.php?id=620" target="_blank" >https://www.webology.org/abstract.php?id=620</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14704/WEB/V18SI05/WEB18257" target="_blank" >10.14704/WEB/V18SI05/WEB18257</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors to enhance tourist’s ecotourism loyalty, an empirical study in Viet Nam

Popis výsledku v původním jazyce

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist’s ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literature by creating the possibility to explore how tourist’s ecotourism loyalty and eWOM are greatly influenced by tourism experience, which aligns with previous research findings. This research will emphasize the tourist’s ecotourism satisfaction and personal behavior intentions. Therefore, this study is the first of its kind to the study’s theoretical contribution through a model to enhance understanding of tourist’s ecotourism loyalty and eWOM in Vietnam. The research findings tell us that developing entertainment services, fun learning, and emotional experience influenced tourists’ ecotourism loyalty and eWOM in Vietnam. The government agencies and ecotourism managers should also emphasize these factors when implementing strategies and policies to enhance ecotourism. © 2021

Název v anglickém jazyce

Factors to enhance tourist’s ecotourism loyalty, an empirical study in Viet Nam

Popis výsledku anglicky

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist’s ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literature by creating the possibility to explore how tourist’s ecotourism loyalty and eWOM are greatly influenced by tourism experience, which aligns with previous research findings. This research will emphasize the tourist’s ecotourism satisfaction and personal behavior intentions. Therefore, this study is the first of its kind to the study’s theoretical contribution through a model to enhance understanding of tourist’s ecotourism loyalty and eWOM in Vietnam. The research findings tell us that developing entertainment services, fun learning, and emotional experience influenced tourists’ ecotourism loyalty and eWOM in Vietnam. The government agencies and ecotourism managers should also emphasize these factors when implementing strategies and policies to enhance ecotourism. © 2021

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Webology

ISSN

1735-188X

e-ISSN

—

Svazek periodika

18

Číslo periodika v rámci svazku

Sp. Issue

Stát vydavatele periodika

IR - Íránská islámská republika

Počet stran výsledku

11

Strana od-do

727-737

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85119676014