Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549039" target="_blank" >RIV/70883521:28120/22:63549039 - isvavai.cz</a>

Výsledek na webu

<a href="https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf" target="_blank" >https://gtg.webhost.uoradea.ro/PDF/GTG-3-2022/gtg.43314-908.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.30892/gtg.43314-908" target="_blank" >10.30892/gtg.43314-908</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam

Popis výsledku v původním jazyce

Today, ecotourism has become more common and attractive for tourists who love to explore nature and experience the cultural heritage. In the 4.0 age of technology, social networking not only helps visitors find suitable destinations to visit easily but also provides visitors with a place to leave comments or reviews after the trips. This study aims to qualify the relationships between electronic-worth-of-mouth (eWOM), social influence (SI), destination image (DI), tourist satisfaction (SAT), and ecotourism loyalty (EL). The study applied the PLS-SEM model to estimate 499 observations at ecotourism sites in Vietnam as empirical evidence. The research results show that all the factors in the research model have positive and significant effects on EL. In particular, DI and SAT, directly and indirectly, affect EL; while eWOM and SI only have direct effects on EL. Additionally, it was found that the effect of eWOM on EL increased with the moderating role of SI.

Název v anglickém jazyce

Factors affecting ecotourism loyalty with the moderating role of social influence - Empirical evidence in Vietnam

Popis výsledku anglicky

Today, ecotourism has become more common and attractive for tourists who love to explore nature and experience the cultural heritage. In the 4.0 age of technology, social networking not only helps visitors find suitable destinations to visit easily but also provides visitors with a place to leave comments or reviews after the trips. This study aims to qualify the relationships between electronic-worth-of-mouth (eWOM), social influence (SI), destination image (DI), tourist satisfaction (SAT), and ecotourism loyalty (EL). The study applied the PLS-SEM model to estimate 499 observations at ecotourism sites in Vietnam as empirical evidence. The research results show that all the factors in the research model have positive and significant effects on EL. In particular, DI and SAT, directly and indirectly, affect EL; while eWOM and SI only have direct effects on EL. Additionally, it was found that the effect of eWOM on EL increased with the moderating role of SI.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Geojournal of Tourism and Geosites

ISSN

2065-1198

e-ISSN

2065-0817

Svazek periodika

43

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

9

Strana od-do

946-954

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85138804903