Investigating the Antecedents of Ecotourism and Destination Loyalty Among Vietnamese Tourists: An Expectation–Confirmation Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63565118" target="_blank" >RIV/70883521:28120/23:63565118 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.sagepub.com/doi/10.1177/09721509231174740" target="_blank" >https://journals.sagepub.com/doi/10.1177/09721509231174740</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/09721509231174740" target="_blank" >10.1177/09721509231174740</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Investigating the Antecedents of Ecotourism and Destination Loyalty Among Vietnamese Tourists: An Expectation–Confirmation Perspective

Popis výsledku v původním jazyce

What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty anchoring on the expectation-confirmation theory. The findings confirm that factors like destination image, tourist satisfaction and tourist experience significantly predict destination and ecotourism loyalty. The investigation firstly employs a CFA model with a marker to inspect correlations among the latent variables. After the constructs are validated through the CFA procedure, a series of Hierarchical Regressions are introduced to test the hypotheses formulated. The empirical observations approve of all direct and indirect pathways in the Structural Equation Model. For the purpose of the study, 522 Vietnamese tourists who travelled to the Czech Republic for tourism were recruited. The examination has profound marketing implications for ecotourism businesses and DMOs to improve upon their delivery models.

Název v anglickém jazyce

Investigating the Antecedents of Ecotourism and Destination Loyalty Among Vietnamese Tourists: An Expectation–Confirmation Perspective

Popis výsledku anglicky

What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty anchoring on the expectation-confirmation theory. The findings confirm that factors like destination image, tourist satisfaction and tourist experience significantly predict destination and ecotourism loyalty. The investigation firstly employs a CFA model with a marker to inspect correlations among the latent variables. After the constructs are validated through the CFA procedure, a series of Hierarchical Regressions are introduced to test the hypotheses formulated. The empirical observations approve of all direct and indirect pathways in the Structural Equation Model. For the purpose of the study, 522 Vietnamese tourists who travelled to the Czech Republic for tourism were recruited. The examination has profound marketing implications for ecotourism businesses and DMOs to improve upon their delivery models.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Global Business Review

ISSN

0972-1509

e-ISSN

0973-0664

Svazek periodika

neuveden

Číslo periodika v rámci svazku

neuveden

Stát vydavatele periodika

IN - Indická republika

Počet stran výsledku

20

Strana od-do

—

Kód UT WoS článku

001016251200001

EID výsledku v databázi Scopus

2-s2.0-85164171849