Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63536098" target="_blank" >RIV/70883521:28120/22:63536098 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-397/linking-employer-branding-and-firm-level-performance-the-case-of-azerbaijani-firms-registered-on-glassdoor" target="_blank" >https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-397/linking-employer-branding-and-firm-level-performance-the-case-of-azerbaijani-firms-registered-on-glassdoor</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21511/ppm.20(1).2022.12" target="_blank" >10.21511/ppm.20(1).2022.12</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor

Popis výsledku v původním jazyce

In today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing countries is very limited. This study aims to investigate the importance of employee retention and recruitment efficiency to strengthen the relationship between employer branding and firm-level performance. Data are collected from 316 Azerbaijani firms that are tagged by the Glassdoor and reviewed by former employees. Structural equation modeling is used to test the hypotheses. The results of the study show that employer branding can enhance firm-level performance through employee retention and recruitment efficiency. However, online employee reviews on the Glassdoor do not moderate the connection between employer branding and employee retention. Current employees feel motivated to continue working with those companies which show excellent employer strategies. Furthermore, a firm’s strategy to attract the best employee pool improves firm-level performance. It is also concluded that employees working in developing countries do not concern about online reviews on their employer, and prefer to continue working despite contrary thoughts.

Název v anglickém jazyce

Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor

Popis výsledku anglicky

In today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing countries is very limited. This study aims to investigate the importance of employee retention and recruitment efficiency to strengthen the relationship between employer branding and firm-level performance. Data are collected from 316 Azerbaijani firms that are tagged by the Glassdoor and reviewed by former employees. Structural equation modeling is used to test the hypotheses. The results of the study show that employer branding can enhance firm-level performance through employee retention and recruitment efficiency. However, online employee reviews on the Glassdoor do not moderate the connection between employer branding and employee retention. Current employees feel motivated to continue working with those companies which show excellent employer strategies. Furthermore, a firm’s strategy to attract the best employee pool improves firm-level performance. It is also concluded that employees working in developing countries do not concern about online reviews on their employer, and prefer to continue working despite contrary thoughts.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Problems and Perspectives in Management

ISSN

1727-7051

e-ISSN

1810-5467

Svazek periodika

20

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

15

Strana od-do

128-142

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85124144960