Social media adoption in smes sustainability: evidence from an emerging economy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63559218" target="_blank" >RIV/70883521:28120/23:63559218 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28140/23:63559218

Výsledek na webu

<a href="https://doi.org/10.1080/23311975.2023.2183573" target="_blank" >https://doi.org/10.1080/23311975.2023.2183573</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/23311975.2023.2183573" target="_blank" >10.1080/23311975.2023.2183573</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social media adoption in smes sustainability: evidence from an emerging economy

Popis výsledku v původním jazyce

Social media is constantly changing the business landscape across all economic sectors. Given this, small and medium enterprises (SMEs) are leveraging this to give their businesses a new trend. In emerging economies, however, the rate of adoption and integration of social media among small and medium enterprises appears to have lagged due to a multitude of factors. Drawing on the technology organization and environment (TOE) framework, the purpose of this study was to investigate the factors affecting social media application adoption and their impact on SMEs’ sustainability in Ghana’s context. Data was collected from 430 managers of SMEs in Ghana using a structured questionnaire and analyzed using a PLS-SEM. Findings revealed that cost-effectiveness, customer pressure, employees’ competence, financial resource availability, and leaders’ support positively influence social media adoption, while social media adoption also impacts SME firms’ sustainability. A negative effect was, however, observed for factors like industry pressure, perceived complexity, relative advantage, and perceived compatibility. This stucontributes to the rising deployment of social media by businesses to improve their competitiveness. The implications of the research are also discussed.

Název v anglickém jazyce

Social media adoption in smes sustainability: evidence from an emerging economy

Popis výsledku anglicky

Social media is constantly changing the business landscape across all economic sectors. Given this, small and medium enterprises (SMEs) are leveraging this to give their businesses a new trend. In emerging economies, however, the rate of adoption and integration of social media among small and medium enterprises appears to have lagged due to a multitude of factors. Drawing on the technology organization and environment (TOE) framework, the purpose of this study was to investigate the factors affecting social media application adoption and their impact on SMEs’ sustainability in Ghana’s context. Data was collected from 430 managers of SMEs in Ghana using a structured questionnaire and analyzed using a PLS-SEM. Findings revealed that cost-effectiveness, customer pressure, employees’ competence, financial resource availability, and leaders’ support positively influence social media adoption, while social media adoption also impacts SME firms’ sustainability. A negative effect was, however, observed for factors like industry pressure, perceived complexity, relative advantage, and perceived compatibility. This stucontributes to the rising deployment of social media by businesses to improve their competitiveness. The implications of the research are also discussed.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50201 - Economic Theory

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Cogent Business and Management

ISSN

2331-1975

e-ISSN

—

Svazek periodika

10

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

28

Strana od-do

—

Kód UT WoS článku

000939787700001

EID výsledku v databázi Scopus

2-s2.0-85149360487