Social media adoption in Public sector communication: Practices, opportunities and challenges in Public Sector organisation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63562498" target="_blank" >RIV/70883521:28120/23:63562498 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social media adoption in Public sector communication: Practices, opportunities and challenges in Public Sector organisation

Popis výsledku v původním jazyce

Technological revolution has fundamentally changed the way we live, work and relate to one another, in addition to redefining consumers’ preferences. Through a desk-based review, this chapter explores social media adoption in public sector communication. Specifically, the chapter reviews current development in public sector marketing with a focus on social media adoption in public sector communication. The chapter highlights the relevance of social media adoption in public sector marketing amidst public sector reforms as well as explores the two main strategic implications of social media for the marketing of public services, which include co-production in public service delivery and public service branding. These concepts are key for policies and practice of service delivery in the public sector, especially in an era where citizens expect improved services and better value from public sector organisations (PSOs). The chapter proposes a typology of public sector service and how social media fosters the management of these unique service characteristics.

Název v anglickém jazyce

Social media adoption in Public sector communication: Practices, opportunities and challenges in Public Sector organisation

Popis výsledku anglicky

Technological revolution has fundamentally changed the way we live, work and relate to one another, in addition to redefining consumers’ preferences. Through a desk-based review, this chapter explores social media adoption in public sector communication. Specifically, the chapter reviews current development in public sector marketing with a focus on social media adoption in public sector communication. The chapter highlights the relevance of social media adoption in public sector marketing amidst public sector reforms as well as explores the two main strategic implications of social media for the marketing of public services, which include co-production in public service delivery and public service branding. These concepts are key for policies and practice of service delivery in the public sector, especially in an era where citizens expect improved services and better value from public sector organisations (PSOs). The chapter proposes a typology of public sector service and how social media fosters the management of these unique service characteristics.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Public Sector Marketing Communications Volume II

ISBN

978-3-031-17863-4

Počet stran výsledku

27

Strana od-do

185-211

Počet stran knihy

288

Název nakladatele

Palgrave Macmillan Ltd

Místo vydání

Londýn

Kód UT WoS kapitoly

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