ANALYSIS OF CONSUMERS' PRO-ENVIRONMENTAL PURCHASING BEHAVIOUR AND THE INFLUENCE OF INFORMATION ON GROCERY MARKET

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ANALYSIS OF CONSUMERS' PRO-ENVIRONMENTAL PURCHASING BEHAVIOUR AND THE INFLUENCE OF INFORMATION ON GROCERY MARKET

Popis výsledku v původním jazyce

Subsequently, a small-scale quantitative research is conducted through a questionnaire survey. This research is targeted at Generation Z, i.e. the 18-25 age group. The aim of the questionnaire survey is to analyse the purchasing behaviour of Generation Z when buying food and also to define the relation between information and knowledge in relation to buying behaviour and decision making.The evaluation of the questionnaire is then presented on two aspects. Firstly, the questionnaire is evaluated as a whole to understand the buying behaviour of Generation Z. And in the second line, the individual&apos;s perspective is studied by assessing the level of information and information seeking ability in relation to the normal grocery buying behaviour. And then by assessing the pro-environmental intention while purchasing.As a result, a correlation can be observed between the level of awareness and pro-environmental purchasing behaviour. Limitations include sample size and the scope of the survey. However, these limitations will be overcome in the following research in the context of a doctoral study.

Název v anglickém jazyce

ANALYSIS OF CONSUMERS' PRO-ENVIRONMENTAL PURCHASING BEHAVIOUR AND THE INFLUENCE OF INFORMATION ON GROCERY MARKET

Popis výsledku anglicky

Subsequently, a small-scale quantitative research is conducted through a questionnaire survey. This research is targeted at Generation Z, i.e. the 18-25 age group. The aim of the questionnaire survey is to analyse the purchasing behaviour of Generation Z when buying food and also to define the relation between information and knowledge in relation to buying behaviour and decision making.The evaluation of the questionnaire is then presented on two aspects. Firstly, the questionnaire is evaluated as a whole to understand the buying behaviour of Generation Z. And in the second line, the individual&apos;s perspective is studied by assessing the level of information and information seeking ability in relation to the normal grocery buying behaviour. And then by assessing the pro-environmental intention while purchasing.As a result, a correlation can be observed between the level of awareness and pro-environmental purchasing behaviour. Limitations include sample size and the scope of the survey. However, these limitations will be overcome in the following research in the context of a doctoral study.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

19th International Bata Conference for Ph.D. Students and Young Researcher

ISBN

978-80-7678-194-8

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

329-342

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

13. 9. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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