Influence of personal cultural orientations in artificial intelligence adoption in small and medium-sized enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63572799" target="_blank" >RIV/70883521:28120/23:63572799 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-031-50040-4_3" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-031-50040-4_3</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-031-50040-4_3" target="_blank" >10.1007/978-3-031-50040-4_3</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Influence of personal cultural orientations in artificial intelligence adoption in small and medium-sized enterprises

Popis výsledku v původním jazyce

This study aims to propose a theoretical model that examines the significance of personal cultural orientations, specifically focusing on innovativeness, independence, and ambiguity intolerance, in the adoption of artificial intelligence (AI) within small and medium-sized enterprises (SMEs). Additionally, the study establishes a relationship between personal cultural orientations and the Unified Theory of Acceptance and Use of Technology (UTAUT), particularly considering performance expectancy and facilitating conditions. SMEs face unique challenges and barriers in their pursuit of competitiveness, which necessitate alternative approaches and methodologies to foster the acceptance of new innovations like AI, beyond traditional technology adoption models. Employing a qualitative methodology, emphasizing documentary research, and utilizing inferential and deductive reasoning, a theoretical model is proposed. This model aims to demonstrate how analysing personal cultural orientations can facilitate the design of effective strategies and policies to support SMEs’ AI adoption, promoting their growth and sustainability in a technology-driven and highly volatile environment.

Název v anglickém jazyce

Influence of personal cultural orientations in artificial intelligence adoption in small and medium-sized enterprises

Popis výsledku anglicky

This study aims to propose a theoretical model that examines the significance of personal cultural orientations, specifically focusing on innovativeness, independence, and ambiguity intolerance, in the adoption of artificial intelligence (AI) within small and medium-sized enterprises (SMEs). Additionally, the study establishes a relationship between personal cultural orientations and the Unified Theory of Acceptance and Use of Technology (UTAUT), particularly considering performance expectancy and facilitating conditions. SMEs face unique challenges and barriers in their pursuit of competitiveness, which necessitate alternative approaches and methodologies to foster the acceptance of new innovations like AI, beyond traditional technology adoption models. Employing a qualitative methodology, emphasizing documentary research, and utilizing inferential and deductive reasoning, a theoretical model is proposed. This model aims to demonstrate how analysing personal cultural orientations can facilitate the design of effective strategies and policies to support SMEs’ AI adoption, promoting their growth and sustainability in a technology-driven and highly volatile environment.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

New Sustainable Horizons in Artificial Intelligence and Digital Solutions

ISBN

978-3-031-50039-8

ISSN

0302-9743

e-ISSN

1611-3349

Počet stran výsledku

14

Strana od-do

27-40

Název nakladatele

Springer

Místo vydání

Cham

Místo konání akce

Curitiba

Datum konání akce

9. 11. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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