The Influence Of Brand Avoidance On Consumers Purchasing Decision
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63572958" target="_blank" >RIV/70883521:28120/23:63572958 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.34190/ecrm.22.1.1804" target="_blank" >http://dx.doi.org/10.34190/ecrm.22.1.1804</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ecrm.22.1.1804" target="_blank" >10.34190/ecrm.22.1.1804</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Influence Of Brand Avoidance On Consumers Purchasing Decision
Popis výsledku v původním jazyce
t:One of the most important factors affecting a company's capacity to achieve a competitive advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satisfied and have higher expectations when brand managers can offer them high-quality products. Additionally, quality brands have a favourable impact on the consumer's purchasing decision. This study uses a qualitative methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to find seventeen useful scientific papers to reach the study's objective. The findings of the study showed that identity avoidance, moral avoidance, and deficit-value avoidance all had a significant impact on consumers' purchasing decisions through the literature reviewed. As a result, the study offers both theoretical and practical directions on how to succeed in getting away from the underlying reasons for disregard for brands so that consumers make insightful purchase decisions.
Název v anglickém jazyce
The Influence Of Brand Avoidance On Consumers Purchasing Decision
Popis výsledku anglicky
t:One of the most important factors affecting a company's capacity to achieve a competitive advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satisfied and have higher expectations when brand managers can offer them high-quality products. Additionally, quality brands have a favourable impact on the consumer's purchasing decision. This study uses a qualitative methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to find seventeen useful scientific papers to reach the study's objective. The findings of the study showed that identity avoidance, moral avoidance, and deficit-value avoidance all had a significant impact on consumers' purchasing decisions through the literature reviewed. As a result, the study offers both theoretical and practical directions on how to succeed in getting away from the underlying reasons for disregard for brands so that consumers make insightful purchase decisions.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the 22nd European Conference on Research Methodology for Business and Management Studies
ISBN
978-1-914587-71-9
ISSN
—
e-ISSN
—
Počet stran výsledku
8
Strana od-do
264-271
Název nakladatele
Academic Conferences and Publishing International Limited
Místo vydání
Reading
Místo konání akce
Lisabon
Datum konání akce
6. 9. 2023
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
—