The Influence of Brand Avoidance on Consumer’s Purchasing Decision, ACPI (Lisbon) 2023

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63573758" target="_blank" >RIV/70883521:28120/23:63573758 - isvavai.cz</a>

Výsledek na webu

<a href="https://papers.academic-conferences.org/index.php/ecrm/article/view/1804/1334" target="_blank" >https://papers.academic-conferences.org/index.php/ecrm/article/view/1804/1334</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Influence of Brand Avoidance on Consumer’s Purchasing Decision, ACPI (Lisbon) 2023

Popis výsledku v původním jazyce

One of the most important factors afectng a company&apos;s capacity to achieve a compettve advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satsfed and have higher expectatons when brand managers can ofer them high-quality products. Additonally, quality brands have a favourable impact on the consumer&apos;s purchasing decision. This study uses a qualitatve methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to fnd seventeen useful scientfc papers to reach the study&apos;s objectve. The fndings of the study showed that identty avoidance, moral avoidance, and defcit-value avoidance all had a signifcant impact on consumers&apos; purchasing decisions through the literature reviewed. As a result, the study ofers both theoretcal and practcal directons on how to succeed in getng away from the underlying reasons for disregard for brands so that consumers make insightul purchase decisions.

Název v anglickém jazyce

The Influence of Brand Avoidance on Consumer’s Purchasing Decision, ACPI (Lisbon) 2023

Popis výsledku anglicky

One of the most important factors afectng a company&apos;s capacity to achieve a compettve advantage over its rivals is its brand. This paper seeks to examine the impact of brand avoidance on consumer purchasing decisions. Consumers are more likely to be satsfed and have higher expectatons when brand managers can ofer them high-quality products. Additonally, quality brands have a favourable impact on the consumer&apos;s purchasing decision. This study uses a qualitatve methodology, notably document analysis, to uncover relevant sources on the subject to achieve the study’s aim. Furthermore, a keyword-based search of the databases of Web of Science, Google Scholar, and Scopus was carried out to fnd seventeen useful scientfc papers to reach the study&apos;s objectve. The fndings of the study showed that identty avoidance, moral avoidance, and defcit-value avoidance all had a signifcant impact on consumers&apos; purchasing decisions through the literature reviewed. As a result, the study ofers both theoretcal and practcal directons on how to succeed in getng away from the underlying reasons for disregard for brands so that consumers make insightul purchase decisions.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 22nd European Conference on Research Methodology for Business and Management Studies

ISBN

978-1-914587-71-9

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

1-8

Název nakladatele

Academic Conferences and Publishing International Limited

Místo vydání

Reading

Místo konání akce

Lisabon

Datum konání akce

6. 9. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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