Fuelling growth: a qualitative study on the benefits and challenges of growth hacking for micro, small and medium enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63595098" target="_blank" >RIV/70883521:28120/25:63595098 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.emerald.com/ijebr/article/31/6/1576/1263443/Fuelling-growth-a-qualitative-study-on-the" target="_blank" >https://www.emerald.com/ijebr/article/31/6/1576/1263443/Fuelling-growth-a-qualitative-study-on-the</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/IJEBR-05-2024-0520" target="_blank" >10.1108/IJEBR-05-2024-0520</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Fuelling growth: a qualitative study on the benefits and challenges of growth hacking for micro, small and medium enterprises

Popis výsledku v původním jazyce

Purpose: The rapid expansion of technology has facilitated the widespread adoption of data-driven approaches and strategies for business growth. One such approach is growth hacking (GH), which seeks to optimize growth through experimental methods. Despite increasing use in organizations of all sizes, the academic literature has not fully explored the implementation and potential benefits and challenges associated with GH. This paper aims to address this research gap by providing new insights into GH and categorizing its main benefits and challenges. Design/methodology/approach: A multiple-case study approach was employed to investigate the growth strategies of micro, small and medium enterprises. Semi-structured interviews were conducted with founders, managers, consultants and professionals in the field. Findings: The findings shed light on the economic, technological, organizational and managerial benefits derived from GH implementation, which include the scalability of strategies and a data-driven culture, learning from failures, leaner and more efficient processes and improved readiness to respond to change. Several challenges associated with GH implementation were also identified, including entry barriers; limited availability of time, budget and resources and a higher propensity for risk, failure and patience. Originality/value: This article contributes to the existing literature by providing new evidence on the opportunities and risks associated with GH for better and more effective implementation of this strategy while suggesting future research directions.

Název v anglickém jazyce

Fuelling growth: a qualitative study on the benefits and challenges of growth hacking for micro, small and medium enterprises

Popis výsledku anglicky

Purpose: The rapid expansion of technology has facilitated the widespread adoption of data-driven approaches and strategies for business growth. One such approach is growth hacking (GH), which seeks to optimize growth through experimental methods. Despite increasing use in organizations of all sizes, the academic literature has not fully explored the implementation and potential benefits and challenges associated with GH. This paper aims to address this research gap by providing new insights into GH and categorizing its main benefits and challenges. Design/methodology/approach: A multiple-case study approach was employed to investigate the growth strategies of micro, small and medium enterprises. Semi-structured interviews were conducted with founders, managers, consultants and professionals in the field. Findings: The findings shed light on the economic, technological, organizational and managerial benefits derived from GH implementation, which include the scalability of strategies and a data-driven culture, learning from failures, leaner and more efficient processes and improved readiness to respond to change. Several challenges associated with GH implementation were also identified, including entry barriers; limited availability of time, budget and resources and a higher propensity for risk, failure and patience. Originality/value: This article contributes to the existing literature by providing new evidence on the opportunities and risks associated with GH for better and more effective implementation of this strategy while suggesting future research directions.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Entrepreneurial Behavior and Research

ISSN

1355-2554

e-ISSN

1758-6534

Svazek periodika

31

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

24

Strana od-do

1576-1599

Kód UT WoS článku

001445107500001

EID výsledku v databázi Scopus

2-s2.0-105000077607