The Demographic Segmentation in Arts Marketing

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Demographic Segmentation in Arts Marketing

Popis výsledku v původním jazyce

The role of culture in society can be seen from a purely pragmatic positions: The relationship of people to culture and cultural products is of a marketing nature. The essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group has some buying motivations, but it can also have some barriers (of time, information, space, or even will) of their consumption. Thus, marketing research plays a key role in marketing because it can help to solve some of these problems. This study comments on the results of two marketing researches of the Czech Republic inhabitants? relationship to art and cultural products.

Název v anglickém jazyce

The Demographic Segmentation in Arts Marketing

Popis výsledku anglicky

The role of culture in society can be seen from a purely pragmatic positions: The relationship of people to culture and cultural products is of a marketing nature. The essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group has some buying motivations, but it can also have some barriers (of time, information, space, or even will) of their consumption. Thus, marketing research plays a key role in marketing because it can help to solve some of these problems. This study comments on the results of two marketing researches of the Czech Republic inhabitants? relationship to art and cultural products.

Druh

D - Stať ve sborníku

CEP obor

AO - Sociologie, demografie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings in Scientific Conference. The 1st International Virtual Scientific Conference

ISBN

978-80-554-0726-5

ISSN

1339-3561

e-ISSN

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Počet stran výsledku

7

Strana od-do

78-84

Název nakladatele

EDIS - Publishing Institution of the University of Zilina

Místo vydání

Žilina

Místo konání akce

Žilina

Datum konání akce

10. 6. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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