Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872212" target="_blank" >RIV/70883521:28130/14:43872212 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions

Popis výsledku v původním jazyce

This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is oneof the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimesgives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied.

Název v anglickém jazyce

Music in Television Commercials : Structure of Music Components in Commercials Broadcast in Czech Televisions

Popis výsledku anglicky

This monograph confirmed a considerable role of music in current television commercials. The quantitative analysis showed that music appears in 94.0% of TV spots broadcasted in the past several years by Czech nationwide television stations, which is oneof the biggest shares recorded in comparable research. However, at the same time it confirmed that there are big differences as to how advertisers (or their submitters) work with music. In most commercials, music serves as mere background which sometimesgives the impression as if the composers felt that music in commercials has to appear regardless of whether it is related to other components of the commercial or not. On the other hand, there are many examples of sophisticated involvement of music in commercials, including some cases when the whole commercial is build on the basis of the music applied.

Druh

B - Odborná kniha

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-659-59014-6

Počet stran knihy

120

Název nakladatele

Lap Lambert Academic Publishing

Místo vydání

Saarbrücken

Kód UT WoS knihy

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