BRAND BUILDING OF A UNIVERSITY AS AN INTEGRAL PART OF THE EDUCATIONAL PROCESS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873664" target="_blank" >RIV/70883521:28130/15:43873664 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

BRAND BUILDING OF A UNIVERSITY AS AN INTEGRAL PART OF THE EDUCATIONAL PROCESS

Popis výsledku v původním jazyce

In relation to the quality management of universities it is necessary to follow and strategically manage indicators that formulate (measure) not only international rankings (QS World University Rankings, U - Multirank, etc.) but also national indicatorsbecause these are often linked to the financing of particular universities. University reputation among its stakeholders is one of major indicators, too. This paper deals with the results of the primary survey (qualitative and quantitative) analyzing theimpact of various factors on perception of the image of universities in the Czech Republic and it has designed a model of brand building in the key "moments of truth" from the period when an applicant develops their interest in study, through the educational process, till working with alumni and co-operating entities in order to create a positive image.

Název v anglickém jazyce

BRAND BUILDING OF A UNIVERSITY AS AN INTEGRAL PART OF THE EDUCATIONAL PROCESS

Popis výsledku anglicky

In relation to the quality management of universities it is necessary to follow and strategically manage indicators that formulate (measure) not only international rankings (QS World University Rankings, U - Multirank, etc.) but also national indicatorsbecause these are often linked to the financing of particular universities. University reputation among its stakeholders is one of major indicators, too. This paper deals with the results of the primary survey (qualitative and quantitative) analyzing theimpact of various factors on perception of the image of universities in the Czech Republic and it has designed a model of brand building in the key "moments of truth" from the period when an applicant develops their interest in study, through the educational process, till working with alumni and co-operating entities in order to create a positive image.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The Turkish online journal of educational technology

ISSN

1303-6521

e-ISSN

—

Svazek periodika

Neuveden

Číslo periodika v rámci svazku

9, 2015

Stát vydavatele periodika

TR - Turecká republika

Počet stran výsledku

6

Strana od-do

83-88

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—