Consumer attitudes towards Brands in relation to price

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874663" target="_blank" >RIV/70883521:28130/16:43874663 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/75081431:_____/16:00000956

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Consumer attitudes towards Brands in relation to price

Popis výsledku v původním jazyce

The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers.

Název v anglickém jazyce

Consumer attitudes towards Brands in relation to price

Popis výsledku anglicky

The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth (IBIMA 2016)

ISBN

978-0-9860419-6-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

1850-1859

Název nakladatele

International Business Information Management Association (IBIMA)

Místo vydání

Norristown, U.S.A.

Místo konání akce

Miláno

Datum konání akce

4. 5. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000381172300206