THE ROLE OF SOCIAL ADVERTISING IN CONTINUITY WITH THE SYSTEM OF VALUES OF ADOLESCENT YOUTH
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F17%3A63517707" target="_blank" >RIV/70883521:28130/17:63517707 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
THE ROLE OF SOCIAL ADVERTISING IN CONTINUITY WITH THE SYSTEM OF VALUES OF ADOLESCENT YOUTH
Popis výsledku v původním jazyce
One of the most complex and most demanding life stages, speaking about the attitude and coping, is the adolescent age. In each stage, the adolescent youth is a bit different and copes with different troubles with themselves, as well as with the inclusion within the society, the characteristic feature of which becomes not only weakening authority of family and school, of the primary socialization factors, but mainly strengthening role of the media, or the advertisement, with the omnipresent presentation of values of the modern consumer society reflecting in the growing consumerism. The aim of the study is not only to determine the preference of values of today's adolescents, specifically in their teenage years, but to discover what the role of advertising messages is in the particular stage of life, and especially what the impact of social advertising is.
Název v anglickém jazyce
THE ROLE OF SOCIAL ADVERTISING IN CONTINUITY WITH THE SYSTEM OF VALUES OF ADOLESCENT YOUTH
Popis výsledku anglicky
One of the most complex and most demanding life stages, speaking about the attitude and coping, is the adolescent age. In each stage, the adolescent youth is a bit different and copes with different troubles with themselves, as well as with the inclusion within the society, the characteristic feature of which becomes not only weakening authority of family and school, of the primary socialization factors, but mainly strengthening role of the media, or the advertisement, with the omnipresent presentation of values of the modern consumer society reflecting in the growing consumerism. The aim of the study is not only to determine the preference of values of today's adolescents, specifically in their teenage years, but to discover what the role of advertising messages is in the particular stage of life, and especially what the impact of social advertising is.
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
50302 - Education, special (to gifted persons, those with learning disabilities)
Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Turkish Online Journal of Educational Technology : Special Issue for INTE 2017
ISSN
2146-7242
e-ISSN
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Svazek periodika
2017
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
TR - Turecká republika
Počet stran výsledku
8
Strana od-do
596-603
Kód UT WoS článku
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EID výsledku v databázi Scopus
2-s2.0-85044709794