Vše

Co hledáte?

Vše
Projekty
Výsledky výzkumu
Subjekty

Rychlé hledání

  • Projekty podpořené TA ČR
  • Významné projekty
  • Projekty s nejvyšší státní podporou
  • Aktuálně běžící projekty

Chytré vyhledávání

  • Takto najdu konkrétní +slovo
  • Takto z výsledků -slovo zcela vynechám
  • “Takto můžu najít celou frázi”

The Importance of Marketing in the Fulfillment of the Third Role of University

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F18%3A63521026" target="_blank" >RIV/70883521:28130/18:63521026 - isvavai.cz</a>

  • Výsledek na webu

    <a href="https://library.iated.org/view/JURIKOVA2018IMP" target="_blank" >https://library.iated.org/view/JURIKOVA2018IMP</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.21125/inted.2018.1983" target="_blank" >10.21125/inted.2018.1983</a>

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    The Importance of Marketing in the Fulfillment of the Third Role of University

  • Popis výsledku v původním jazyce

    &quot;Tertiary education is becoming an important economic factor as the concept of a knowledge and information economy emerges and is being promoted in developed countries. In it, the competitiveness of an economic entity depends on the production, reproduction and communication of &quot;&quot;relevant&quot;&quot; knowledge, which is the main economic exchange in this economy. In practice, the development of disciplines using highly specialized knowledge (new technologies) should ensure competitiveness, or development of services and production of products with high added value. The knowledge economy asks to be involved in increasing economic competitiveness after higher education institutions and thus to focus more on existing and emerging markets. For colleges, this creates a third role that they must fulfill. Generally speaking, the third role is to broaden the responsibilities and tasks of higher education to tasks not directly related to scientific research, or to creative activities at art schools or to education in general. The third role, however, is differently defined in the theoretical texts describing the transformations of higher education institutions under the pressure of economic and social globalization, but also variously used in strategic documents of public education policy from international to local level. The aim of the contribution is to compare the theoretical approaches to fulfilling the third role of universities in the current higher education and based on results of primary and secondary research prove the model of access particular selected university- Tomas Bata University in Zlin. The content of the contribution is based on representative research at 46 Czech universities, revealing the perception of the concept and fulfillment of the so-called third university roles and the results of the continuous research of the Faculty of Multimedia Communications in 151 cooperating companies. The outcome is the already mentioned model of the marketing approach of universities to cooperate with stakeholders in fulfilling the third role of universities.&quot;

  • Název v anglickém jazyce

    The Importance of Marketing in the Fulfillment of the Third Role of University

  • Popis výsledku anglicky

    &quot;Tertiary education is becoming an important economic factor as the concept of a knowledge and information economy emerges and is being promoted in developed countries. In it, the competitiveness of an economic entity depends on the production, reproduction and communication of &quot;&quot;relevant&quot;&quot; knowledge, which is the main economic exchange in this economy. In practice, the development of disciplines using highly specialized knowledge (new technologies) should ensure competitiveness, or development of services and production of products with high added value. The knowledge economy asks to be involved in increasing economic competitiveness after higher education institutions and thus to focus more on existing and emerging markets. For colleges, this creates a third role that they must fulfill. Generally speaking, the third role is to broaden the responsibilities and tasks of higher education to tasks not directly related to scientific research, or to creative activities at art schools or to education in general. The third role, however, is differently defined in the theoretical texts describing the transformations of higher education institutions under the pressure of economic and social globalization, but also variously used in strategic documents of public education policy from international to local level. The aim of the contribution is to compare the theoretical approaches to fulfilling the third role of universities in the current higher education and based on results of primary and secondary research prove the model of access particular selected university- Tomas Bata University in Zlin. The content of the contribution is based on representative research at 46 Czech universities, revealing the perception of the concept and fulfillment of the so-called third university roles and the results of the continuous research of the Faculty of Multimedia Communications in 151 cooperating companies. The outcome is the already mentioned model of the marketing approach of universities to cooperate with stakeholders in fulfilling the third role of universities.&quot;

Klasifikace

  • Druh

    D - Stať ve sborníku

  • CEP obor

  • OECD FORD obor

    50301 - Education, general; including training, pedagogy, didactics [and education systems]

Návaznosti výsledku

  • Projekt

  • Návaznosti

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Ostatní

  • Rok uplatnění

    2018

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název statě ve sborníku

    12th International Technology, Education and Development Conference (INTED)

  • ISBN

  • ISSN

    2340-1079

  • e-ISSN

    neuvedeno

  • Počet stran výsledku

    6

  • Strana od-do

    8165-8170

  • Název nakladatele

    IATED - International Association for Technology, Education and Development

  • Místo vydání

    Valencia

  • Místo konání akce

    Valencie

  • Datum konání akce

    5. 3. 2018

  • Typ akce podle státní příslušnosti

    WRD - Celosvětová akce

  • Kód UT WoS článku

    000448704003029