Marketing...is e creative science

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63523781" target="_blank" >RIV/70883521:28130/19:63523781 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing...is e creative science

Popis výsledku v původním jazyce

The publication &quot;Marketing ... is a creative science&quot; coming into your hands is the result of the author&apos;s effort to present a conceptually unified marketing theme and its creativity, together with the results of some of her own research investigations or the results of marketing rules functioning in practice. The publication is intended for community of experts interested in marketing issues and its rules with an emphasis on effectiveness and creativity. The author&apos;s endeavour is to present marketing not only as an analytical science but also as a science extremely creative. From a theoretical perspective, the publication is focused on marketing and marketing management substance as a general science. Each chapter is conceived as an overview of the theoretical characteristics, with the so-called practical examples applied at the end of the chapter. Many of these examples are the result of our own research surveys constituting parts of scientific papers and articles.

Název v anglickém jazyce

Marketing...is e creative science

Popis výsledku anglicky

The publication &quot;Marketing ... is a creative science&quot; coming into your hands is the result of the author&apos;s effort to present a conceptually unified marketing theme and its creativity, together with the results of some of her own research investigations or the results of marketing rules functioning in practice. The publication is intended for community of experts interested in marketing issues and its rules with an emphasis on effectiveness and creativity. The author&apos;s endeavour is to present marketing not only as an analytical science but also as a science extremely creative. From a theoretical perspective, the publication is focused on marketing and marketing management substance as a general science. Each chapter is conceived as an overview of the theoretical characteristics, with the so-called practical examples applied at the end of the chapter. Many of these examples are the result of our own research surveys constituting parts of scientific papers and articles.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7454-866-6

Počet stran knihy

135

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Kód UT WoS knihy

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