Laughter in TV commercials

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F20%3A63526730" target="_blank" >RIV/70883521:28130/20:63526730 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28150/20:63526730

Výsledek na webu

<a href="http://www.stauffenburg.de/asp/books.asp?id=1496" target="_blank" >http://www.stauffenburg.de/asp/books.asp?id=1496</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Laughter in TV commercials

Popis výsledku v původním jazyce

This contribution examines the uses and functions of laughter in television commercials. Based on a database containing 4900 television commercials, a corpus of 1769 spots was compiled, and multimodal aspects of laughter were analysed in this corpus. 14 different parameters related to laughter were annotated (properties of the laughing person or persons, the visual and/or auditory presence of the laughter, context of and cause for the laughter, functions of the laughter in relation to the advertising message, etc.). Laughter is not always related to humour or a comical situation. On the one hand, funny situations can be found in many spots where laughter is absent, while on the other hand, laughter often occurs in situations that are not so funny as to justify its presence. The use of laughter in TV spots is therefore less cogent than one might assume. Its primary function is to illustrate joy and to express positive emotions that should be associated with the product.

Název v anglickém jazyce

Laughter in TV commercials

Popis výsledku anglicky

This contribution examines the uses and functions of laughter in television commercials. Based on a database containing 4900 television commercials, a corpus of 1769 spots was compiled, and multimodal aspects of laughter were analysed in this corpus. 14 different parameters related to laughter were annotated (properties of the laughing person or persons, the visual and/or auditory presence of the laughter, context of and cause for the laughter, functions of the laughter in relation to the advertising message, etc.). Laughter is not always related to humour or a comical situation. On the one hand, funny situations can be found in many spots where laughter is absent, while on the other hand, laughter often occurs in situations that are not so funny as to justify its presence. The use of laughter in TV spots is therefore less cogent than one might assume. Its primary function is to illustrate joy and to express positive emotions that should be associated with the product.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Zeitschrift Fur Semiotik

ISSN

0170-6241

e-ISSN

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Svazek periodika

40

Číslo periodika v rámci svazku

3-4

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

32

Strana od-do

103-134

Kód UT WoS článku

000602679500006

EID výsledku v databázi Scopus

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