The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic.

Kód výsledku v IS VaVaI

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RIV/70883521:28120/21:63535838

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic.

Popis výsledku v původním jazyce

The internationalisation of higher education drive continues to gain grounds as most universities all over the world strive to attract international students into their schools in order to fulfil the internationalisation mandate. Most institutions of higher learning keep designing and re-shaping strategies for attracting foreign/international students into their fold. Intercultural communication is very important in breeding the feeling of belongingness among people. Social media platforms continue to be explored by institutions to attract targets. The aim of the study is to examine the perception of international students on the effect of intercultural interaction on decision making regarding choice of university, with particular focus on universities in the Czech Republic. Partially, we seek to explore the impact of gender on intercultural interaction among international students. Finally, the role of social media platforms operated by universities in attracting foreign students was explored. Employing a qualitative methodology of inquiry, and specifically using document analysis vis-à-vis opinions from experts, the authors assessed the antecedents and consequences of intercultural communication on international student enrolment. We then conceptualised a research model for future quantitative study which could consider a survey from higher institutions of learning in the Czech Republic for analysis with the use of multivariate analysis or partial least square and equation modelling (PLSSEM). This initiative would propel the validation of the proposed conceptual model of the study. The literature review revealed that intercultural interaction among international students plays a major role in the decisionmaking process of prospective international students regarding the choice of institution of higher learning. The quest to internationalise motivates most universities to implement numerous international student-friendly policies in the bid to attract more international students to their institutions. Finally, the literature showed that social media platforms produce maximum results with regards to attraction of international students. Research implications have been discussed.

Název v anglickém jazyce

The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic.

Popis výsledku anglicky

The internationalisation of higher education drive continues to gain grounds as most universities all over the world strive to attract international students into their schools in order to fulfil the internationalisation mandate. Most institutions of higher learning keep designing and re-shaping strategies for attracting foreign/international students into their fold. Intercultural communication is very important in breeding the feeling of belongingness among people. Social media platforms continue to be explored by institutions to attract targets. The aim of the study is to examine the perception of international students on the effect of intercultural interaction on decision making regarding choice of university, with particular focus on universities in the Czech Republic. Partially, we seek to explore the impact of gender on intercultural interaction among international students. Finally, the role of social media platforms operated by universities in attracting foreign students was explored. Employing a qualitative methodology of inquiry, and specifically using document analysis vis-à-vis opinions from experts, the authors assessed the antecedents and consequences of intercultural communication on international student enrolment. We then conceptualised a research model for future quantitative study which could consider a survey from higher institutions of learning in the Czech Republic for analysis with the use of multivariate analysis or partial least square and equation modelling (PLSSEM). This initiative would propel the validation of the proposed conceptual model of the study. The literature review revealed that intercultural interaction among international students plays a major role in the decisionmaking process of prospective international students regarding the choice of institution of higher learning. The quest to internationalise motivates most universities to implement numerous international student-friendly policies in the bid to attract more international students to their institutions. Finally, the literature showed that social media platforms produce maximum results with regards to attraction of international students. Research implications have been discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ECSM 2021- Proceedings of the 8th European Conference on Social Media

ISBN

978-1-912764-63-1

ISSN

2055-7213

e-ISSN

2055-7221

Počet stran výsledku

7

Strana od-do

1-7

Název nakladatele

Academic Conferences and Publishing International Limited

Místo vydání

Reading

Místo konání akce

Larnaca

Datum konání akce

1. 7. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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