Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F14%3A43872055" target="_blank" >RIV/70883521:28150/14:43872055 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.2478/topling-2014-0006" target="_blank" >http://dx.doi.org/10.2478/topling-2014-0006</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/topling-2014-0006" target="_blank" >10.2478/topling-2014-0006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

Popis výsledku v původním jazyce

Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient?s mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts ca

Název v anglickém jazyce

Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

Popis výsledku anglicky

Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient?s mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts ca

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Topics in Linguistics

ISSN

1337-7590

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

9

Strana od-do

26-35

Kód UT WoS článku

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EID výsledku v databázi Scopus

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