Representations of nature in ecotourism advertisements

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F16%3A43875203" target="_blank" >RIV/70883521:28150/16:43875203 - isvavai.cz</a>

Výsledek na webu

<a href="https://katedry.ped.muni.cz/anglictina/wp-content/uploads/sites/2/2016/06/trckova_1_2016.pdf" target="_blank" >https://katedry.ped.muni.cz/anglictina/wp-content/uploads/sites/2/2016/06/trckova_1_2016.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/DI2016-1-79" target="_blank" >10.5817/DI2016-1-79</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Representations of nature in ecotourism advertisements

Popis výsledku v původním jazyce

Employing the appraisal theory and the system of transitivity, the study explores representations of nature and the human-nature relationship in ecotourism advertisements on the website Responsible Travel. It is revealed that a number of empowering discursive devices with regard to nature are employed in the data, including the allocation of the agentive role in constructive processes to inanimate natural elements, the adoption of the activation of tokens and the activation of experiences, and celebratory portrayals of nature as an aesthetically pleasing artwork and a spectacle of supernatural qualities. Yet, it is argued that the celebration and the empowerment of nature in the ecotourism advertisements tend to take place at the expense of the reproduction of the human-nature dichotomy, portraying nature as the Other.

Název v anglickém jazyce

Representations of nature in ecotourism advertisements

Popis výsledku anglicky

Employing the appraisal theory and the system of transitivity, the study explores representations of nature and the human-nature relationship in ecotourism advertisements on the website Responsible Travel. It is revealed that a number of empowering discursive devices with regard to nature are employed in the data, including the allocation of the agentive role in constructive processes to inanimate natural elements, the adoption of the activation of tokens and the activation of experiences, and celebratory portrayals of nature as an aesthetically pleasing artwork and a spectacle of supernatural qualities. Yet, it is argued that the celebration and the empowerment of nature in the ecotourism advertisements tend to take place at the expense of the reproduction of the human-nature dichotomy, portraying nature as the Other.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

DISCOURSE and INTERACTION

ISSN

1802-9930

e-ISSN

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Svazek periodika

9

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

16

Strana od-do

79-94

Kód UT WoS článku

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EID výsledku v databázi Scopus

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