Regional Brands In Vysocina Region - Do Consumers See Differences?

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Regional Brands In Vysocina Region - Do Consumers See Differences?

Popis výsledku v původním jazyce

The paper presents results of research on recognition of regional food products labels in Vysočina Region in the Czech Republic and the ability of consumers to differentiate them. Presented results are part of longitudinal research that aims to analyse evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted in May 2012 on sample of 404 respondents from the Vysočina Region. Respondents were asked to connect several characteristics with labels VYSOČINA Regional Product?, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočin (11 % of respondents claimed that they know it). Data have been processed with correspondence analysis and proved that consumers see more the similarities between the regional labels ? they symbolise above all quality, only few people consider that food with regional label must be a symbol of higher price. To analyse the media presence of the regional brands in Vysočina, the company

Název v anglickém jazyce

Regional Brands In Vysocina Region - Do Consumers See Differences?

Popis výsledku anglicky

The paper presents results of research on recognition of regional food products labels in Vysočina Region in the Czech Republic and the ability of consumers to differentiate them. Presented results are part of longitudinal research that aims to analyse evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted in May 2012 on sample of 404 respondents from the Vysočina Region. Respondents were asked to connect several characteristics with labels VYSOČINA Regional Product?, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočin (11 % of respondents claimed that they know it). Data have been processed with correspondence analysis and proved that consumers see more the similarities between the regional labels ? they symbolise above all quality, only few people consider that food with regional label must be a symbol of higher price. To analyse the media presence of the regional brands in Vysočina, the company

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings ICABR 2014

ISBN

978-80-7509-223-6

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

297-307

Název nakladatele

Mendlova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

1. 1. 2015

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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