Regional Labelling Systems In Austria: Recognition of the So Schmeckt Niederosterreich Brand Among Consumer´s

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F17%3AN0100019" target="_blank" >RIV/71226401:_____/17:N0100019 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12195-news/agrarian-perspectives-xxvi-call-for-papers.html" target="_blank" >https://ap.pef.czu.cz/en/r-12195-news/agrarian-perspectives-xxvi-call-for-papers.html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Regional Labelling Systems In Austria: Recognition of the So Schmeckt Niederosterreich Brand Among Consumer´s

Popis výsledku v původním jazyce

Current popularity of regional and local food products is the result of consumer’s pressure on food quality and alternative for those who prefer local products to global ones. This paper builds on previous papers published by authors in this area and the region of Austria and Lower Austria. Lower Austria is an example of working regional branded systems. The importance is particularly for geographically isolated areas and published results could be used in other European regions, i.e. in the Czech Republic. The results show that the brand So schmeckt Niederösterreich is mostly recognized by women (66 %) and respondents with high school and apprenticeship (71 %) and young and middle-aged customers (66 % or 65 %, resp.). Therefore, the most important target group for the Lower Austrian Government are women, younger and middle-aged consumers, and consumers with secondary education. The main aim of this article is also to compare the research results with other regional labelling systems in Lower Austria and neighbouring regions - South Moravian Region and Vysočina Region in the Czech Republic - for possible use of a system like the brand So schmeckt in the Czech Republic.

Název v anglickém jazyce

Regional Labelling Systems In Austria: Recognition of the So Schmeckt Niederosterreich Brand Among Consumer´s

Popis výsledku anglicky

Current popularity of regional and local food products is the result of consumer’s pressure on food quality and alternative for those who prefer local products to global ones. This paper builds on previous papers published by authors in this area and the region of Austria and Lower Austria. Lower Austria is an example of working regional branded systems. The importance is particularly for geographically isolated areas and published results could be used in other European regions, i.e. in the Czech Republic. The results show that the brand So schmeckt Niederösterreich is mostly recognized by women (66 %) and respondents with high school and apprenticeship (71 %) and young and middle-aged customers (66 % or 65 %, resp.). Therefore, the most important target group for the Lower Austrian Government are women, younger and middle-aged consumers, and consumers with secondary education. The main aim of this article is also to compare the research results with other regional labelling systems in Lower Austria and neighbouring regions - South Moravian Region and Vysočina Region in the Czech Republic - for possible use of a system like the brand So schmeckt in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives XXVI. Competitiveness Of European Agriculture And Food Sectors

ISBN

978-80-213-2787-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

321-328

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

13. 9. 2017

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000417392400043