Services Quality Evaluation As a Tool For Visitor Management of Protected Areas: A Case Study of Moravian Karst

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F19%3AN0100281" target="_blank" >RIV/71226401:_____/19:N0100281 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Services Quality Evaluation As a Tool For Visitor Management of Protected Areas: A Case Study of Moravian Karst

Popis výsledku v původním jazyce

This paper deals with an evaluation of services quality in the Moravian Karst Protected Landscape Area (PLA). Moravian Karst is a popular destination not only for inhabitants of the nearby city of Brno. The intensity of tourism has been already too large in many places for effective protection of local nature and landscape, so the PLA administration is currently acquiring the necessary data for improvement of visitor management of the territory. One possible way how to disperse visitors in the PLA is to provide excellent quality of tourism services in places that have not too many visitors yet. Primary data on visitors of the PLA were obtained by a large-scale marketing survey conducted in 2018. Data from 2,100 visitors were collected using a questionnaire survey. Research results show, for example, that 13% of the respondents were not satisfied with the quality of roads and parking in the area, or that 14% were not happy with prices of local services. Outputs of our research can also serve as a key study for other protected areas that deal with the sustainable development of their territory.

Název v anglickém jazyce

Services Quality Evaluation As a Tool For Visitor Management of Protected Areas: A Case Study of Moravian Karst

Popis výsledku anglicky

This paper deals with an evaluation of services quality in the Moravian Karst Protected Landscape Area (PLA). Moravian Karst is a popular destination not only for inhabitants of the nearby city of Brno. The intensity of tourism has been already too large in many places for effective protection of local nature and landscape, so the PLA administration is currently acquiring the necessary data for improvement of visitor management of the territory. One possible way how to disperse visitors in the PLA is to provide excellent quality of tourism services in places that have not too many visitors yet. Primary data on visitors of the PLA were obtained by a large-scale marketing survey conducted in 2018. Data from 2,100 visitors were collected using a questionnaire survey. Research results show, for example, that 13% of the respondents were not satisfied with the quality of roads and parking in the area, or that 14% were not happy with prices of local services. Outputs of our research can also serve as a key study for other protected areas that deal with the sustainable development of their territory.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PUBLIC RECREATION AND LANDSCAPE PROTECTION - WITH SENSE HAND IN HAND...

ISBN

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ISSN

2336-6311

e-ISSN

2336-632X

Počet stran výsledku

4

Strana od-do

344-347

Název nakladatele

MENDEL UNIVERSITY BRNO

Místo vydání

Brno

Místo konání akce

Krtiny, CZECH REPUBLIC

Datum konání akce

13. 5. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000484833100072