ESR-CSR Congruence Assessment of Czech Brewery

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100584" target="_blank" >RIV/71226401:_____/21:N0100584 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.34190/MLG.21.056" target="_blank" >http://dx.doi.org/10.34190/MLG.21.056</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34190/MLG.21.056" target="_blank" >10.34190/MLG.21.056</a>

Jazyk výsledku

angličtina

Název v původním jazyce

ESR-CSR Congruence Assessment of Czech Brewery

Popis výsledku v původním jazyce

The CSR research until today concentrated mainly on the macro-level analysis of the phenomena connected to CSR. However, as there exist differences amongst the members of stakeholder groups concerned by CSR, which can cause different results of implementing CSR strategies, it is crucial to study CSR also on the individual level. The article aims to analyse the Czech brewery’s corporate social responsibility. The method chosen for the research is the micro-level analysis of employee perceptions, reactions, and attitudes towards the company&#039;s CSR together with their determinants. The ESR-CSR congruence model is used and the level of socially responsible identity and behaviour levels are identified to find the company’s position in the social responsibility matrix. Based on to results of the latest CSR report and the textual data, the level of the company&#039;s CSR was determined. The coding and content analysis of the respondents&#039; testimonies was conducted in the program MAXQDA. Then, the level of the employees&#039; ESR was determined through the content analysis of the transcripts of the interviews again, and these two results were put into the context of the congruence level matrix, where we found a single-dimensional ESR-CSR congruence. This concrete positioning within the model with the identity-based ESR and entwined CSR brings, on the one hand, values alignment between the company and its employees, which we also confirmed in our research. On the other hand, it brings a challenge for the company to find ways to engage its employees in CSR activities more.

Název v anglickém jazyce

ESR-CSR Congruence Assessment of Czech Brewery

Popis výsledku anglicky

The CSR research until today concentrated mainly on the macro-level analysis of the phenomena connected to CSR. However, as there exist differences amongst the members of stakeholder groups concerned by CSR, which can cause different results of implementing CSR strategies, it is crucial to study CSR also on the individual level. The article aims to analyse the Czech brewery’s corporate social responsibility. The method chosen for the research is the micro-level analysis of employee perceptions, reactions, and attitudes towards the company&#039;s CSR together with their determinants. The ESR-CSR congruence model is used and the level of socially responsible identity and behaviour levels are identified to find the company’s position in the social responsibility matrix. Based on to results of the latest CSR report and the textual data, the level of the company&#039;s CSR was determined. The coding and content analysis of the respondents&#039; testimonies was conducted in the program MAXQDA. Then, the level of the employees&#039; ESR was determined through the content analysis of the transcripts of the interviews again, and these two results were put into the context of the congruence level matrix, where we found a single-dimensional ESR-CSR congruence. This concrete positioning within the model with the identity-based ESR and entwined CSR brings, on the one hand, values alignment between the company and its employees, which we also confirmed in our research. On the other hand, it brings a challenge for the company to find ways to engage its employees in CSR activities more.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 17th European Conference on Management, Leadership and Governance

ISBN

978-1-914587-20-7

ISSN

—

e-ISSN

2048-903X

Počet stran výsledku

8

Strana od-do

125-132

Název nakladatele

Academic Conferences International

Místo vydání

United Kingdom

Místo konání akce

Valletta, Malta

Datum konání akce

8. 11. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000755497400016