PRIVATE LABELS – CUSTOMER PROFILE AND CHANGES1 IN TRADE DURING PANDEMIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100628" target="_blank" >RIV/71226401:_____/21:N0100628 - isvavai.cz</a>

Výsledek na webu

<a href="http://managementpapers.polsl.pl/?page_id=108" target="_blank" >http://managementpapers.polsl.pl/?page_id=108</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.29119/1641-3466.2021.154.22" target="_blank" >10.29119/1641-3466.2021.154.22</a>

Jazyk výsledku

angličtina

Název v původním jazyce

PRIVATE LABELS – CUSTOMER PROFILE AND CHANGES1 IN TRADE DURING PANDEMIC

Popis výsledku v původním jazyce

This article focuses on private labels, which play a crucial role in the retail market. This article aims to examine the market of private labels in the Czech Republic and reveal the customer profile of private labels in the Czech market.Large retail chains can achieve more than 30% of sales from private labels.The nature of the private label market is changing significantly. Therefore, the customer profile13 is changing too. The author&#039;s research revealed that the most critical segment for private labels is women, specifically single women with an income of up to 20,000 CZK, aged under 27-36,who live in medium-sized cities with up to 100,000 inhabitants.

Název v anglickém jazyce

PRIVATE LABELS – CUSTOMER PROFILE AND CHANGES1 IN TRADE DURING PANDEMIC

Popis výsledku anglicky

This article focuses on private labels, which play a crucial role in the retail market. This article aims to examine the market of private labels in the Czech Republic and reveal the customer profile of private labels in the Czech market.Large retail chains can achieve more than 30% of sales from private labels.The nature of the private label market is changing significantly. Therefore, the customer profile13 is changing too. The author&#039;s research revealed that the most critical segment for private labels is women, specifically single women with an income of up to 20,000 CZK, aged under 27-36,who live in medium-sized cities with up to 100,000 inhabitants.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of Silesian University of Technology – Organization and Management Series

ISSN

1641-3466

e-ISSN

—

Svazek periodika

2021

Číslo periodika v rámci svazku

154

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

13

Strana od-do

291-303

Kód UT WoS článku

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EID výsledku v databázi Scopus

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