Attitudes of Consumers in the Czech Republic Towards the EU Bio Marketig Label

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F22%3AN0100702" target="_blank" >RIV/71226401:_____/22:N0100702 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Attitudes of Consumers in the Czech Republic Towards the EU Bio Marketig Label

Popis výsledku v původním jazyce

Organic production is on the rise in the European Union and in the Czech Republic. This is also reflected in the growing popularity of these products among consumers. Organic products are one of the main categories of the alternative approach in food production and the promotion of this approach is in line with the current green direction of the European Union. The aim of the paper is to identify the main attitude, or the entity of brand value - the knowledge of such products labelled with the EU organic logo, among consumers in the Czech Republic depending on selected socio-demographic characteristics of the respondents. The data obtained from the questionnaire survey included basic socio-demographic characteristics of consumers in the Czech Republic and their knowledge of the European Organic logo. The survey data are categorical and thus processed exclusively with statistical methods suitable for the work with categorical variables - logistic regression and contingency table analysis. The following characteristics have a significant impact on the knowledge of the European organic logo in the Czech Republic: gender, education, net monthly household income and the size of the municipality where consumers live and shop. This knowledge increases significantly with increasing education and net monthly income of respondents, as well as with the size of the municipality where consumers live and shop. Higher knowledge of the European organic logo is also evident among women than among men.

Název v anglickém jazyce

Attitudes of Consumers in the Czech Republic Towards the EU Bio Marketig Label

Popis výsledku anglicky

Organic production is on the rise in the European Union and in the Czech Republic. This is also reflected in the growing popularity of these products among consumers. Organic products are one of the main categories of the alternative approach in food production and the promotion of this approach is in line with the current green direction of the European Union. The aim of the paper is to identify the main attitude, or the entity of brand value - the knowledge of such products labelled with the EU organic logo, among consumers in the Czech Republic depending on selected socio-demographic characteristics of the respondents. The data obtained from the questionnaire survey included basic socio-demographic characteristics of consumers in the Czech Republic and their knowledge of the European Organic logo. The survey data are categorical and thus processed exclusively with statistical methods suitable for the work with categorical variables - logistic regression and contingency table analysis. The following characteristics have a significant impact on the knowledge of the European organic logo in the Czech Republic: gender, education, net monthly household income and the size of the municipality where consumers live and shop. This knowledge increases significantly with increasing education and net monthly income of respondents, as well as with the size of the municipality where consumers live and shop. Higher knowledge of the European organic logo is also evident among women than among men.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50901 - Other social sciences

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 31st International Scientific Conference Agrarian Perspectives XXXI. Green Deal – Future Perspectives

ISBN

978-80-213-3211-9

ISSN

1213-7960

e-ISSN

2464-4781

Počet stran výsledku

8

Strana od-do

369 - 376

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Praha

Místo konání akce

Prague

Datum konání akce

14. 9. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—