Brand Awareness of the Regional Food Královéhradecký kraj: Customers Point of View in 2020

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F22%3AN0100703" target="_blank" >RIV/71226401:_____/22:N0100703 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.vspj.cz/conference-competition" target="_blank" >https://www.vspj.cz/conference-competition</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Brand Awareness of the Regional Food Královéhradecký kraj: Customers Point of View in 2020

Popis výsledku v původním jazyce

This contribution presents an overview of the results of research carried out in 2020 in the Hradec Králové Region, in the Czech Republic. The questionnaire of this survey was conducted in the year 2020 on sample of 323 respondents. The data were analysed by the Pearson’s Chi-squared test of independence on selected socio-demographic factors like respondent ́s age, education and net family income. The results show that in the Hradec Králové Region recognize this brand around 67 % of all respondents and the brand awareness still grows. The brand is more recognized by middle-aged consumers in age category 36-50 years. The brand is mainly known by middle-income respondents and respondents with the highest family income too. Regional food brands are a suitable marketing tool for small and middle-sized farmers and food producers for improving their business competitiveness.

Název v anglickém jazyce

Brand Awareness of the Regional Food Královéhradecký kraj: Customers Point of View in 2020

Popis výsledku anglicky

This contribution presents an overview of the results of research carried out in 2020 in the Hradec Králové Region, in the Czech Republic. The questionnaire of this survey was conducted in the year 2020 on sample of 323 respondents. The data were analysed by the Pearson’s Chi-squared test of independence on selected socio-demographic factors like respondent ́s age, education and net family income. The results show that in the Hradec Králové Region recognize this brand around 67 % of all respondents and the brand awareness still grows. The brand is more recognized by middle-aged consumers in age category 36-50 years. The brand is mainly known by middle-income respondents and respondents with the highest family income too. Regional food brands are a suitable marketing tool for small and middle-sized farmers and food producers for improving their business competitiveness.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

40500 - Other agricultural sciences

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Scientific Conference COMPETITION: Proceedings of the 13th Annual International Scientific Conference COMPETITION

ISBN

978-80-88064-56-5

ISSN

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e-ISSN

2788-0605

Počet stran výsledku

9

Strana od-do

281-289

Název nakladatele

College of Polytechnics Jihlava

Místo vydání

Jihlava

Místo konání akce

Jihlava

Datum konání akce

11. 11. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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