THE POSITION OF THE CESKOSASKE SVYCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F19%3A10246142" target="_blank" >RIV/61989100:27510/19:10246142 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/60460709:41110/19:79693
Výsledek na webu
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
THE POSITION OF THE CESKOSASKE SVYCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS
Popis výsledku v původním jazyce
The article presents part of the results of a research study that analyses chosen factors of customer's preference in the Usti Region with a focus on regional food purchase of the brand Ceskosaske Svycarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middle-sized farms/farmers or food enterprises. The quantitative research was conducted in 2017 in the Usti Region Region and data presented in this article analyses the opinions of 231 respondent's. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis; the results show very similar recognition of the brand Ceskosaske Svycarsko by age, income and also level of education of the respondent's. The typical customer group for those product is customer from middle class - highest education (university or college), with the family net income 25,001-50,000 CZK and middle-age (36-50 years old). An interesting outcome of the research is that men recognize the brand more than woman and the respondent's with higher income do not prefer those products.
Název v anglickém jazyce
THE POSITION OF THE CESKOSASKE SVYCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS
Popis výsledku anglicky
The article presents part of the results of a research study that analyses chosen factors of customer's preference in the Usti Region with a focus on regional food purchase of the brand Ceskosaske Svycarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middle-sized farms/farmers or food enterprises. The quantitative research was conducted in 2017 in the Usti Region Region and data presented in this article analyses the opinions of 231 respondent's. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis; the results show very similar recognition of the brand Ceskosaske Svycarsko by age, income and also level of education of the respondent's. The typical customer group for those product is customer from middle class - highest education (university or college), with the family net income 25,001-50,000 CZK and middle-age (36-50 years old). An interesting outcome of the research is that men recognize the brand more than woman and the respondent's with higher income do not prefer those products.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50200 - Economics and Business
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the 28th International Scientific Conference Agrarian Perspectives XXVIII. Business Scale in Relation to Economics
ISBN
978-80-213-2973-7
ISSN
1213-7960
e-ISSN
2464-4781
Počet stran výsledku
7
Strana od-do
241-247
Název nakladatele
Czech University of Life Sciences Prague
Místo vydání
Praha
Místo konání akce
Prague
Datum konání akce
18. 9. 2019
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000560423400032