THE POSITION OF THE ČESKOSASKÉ ŠVÝCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS

Kód výsledku v IS VaVaI

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Nalezeny alternativní kódy

RIV/61989100:27510/19:10246142

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE POSITION OF THE ČESKOSASKÉ ŠVÝCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS

Popis výsledku v původním jazyce

The article presents part of the results of a research study that analyses chosen factors of customers preference in the Ústí Region with a focus on regional food purchase of the brand Českosaské Švýcarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middlesized farmsfarmers or food enterprises. The quantitative research was conducted in 2017 in the Ústí Region Region and data presented in this article analyses the opinions of 231 respondents. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis the results show very similar recognition of the brand Českosaské Švýcarsko by age, income and also level of education of the respondents. The typical customer group for those product is customer from middle class highest ed

Název v anglickém jazyce

THE POSITION OF THE ČESKOSASKÉ ŠVÝCARSKO REGIONAL PRODUCT BRAND AMONG CONSUMERS

Popis výsledku anglicky

The article presents part of the results of a research study that analyses chosen factors of customers preference in the Ústí Region with a focus on regional food purchase of the brand Českosaské Švýcarsko. Regional food branding is part of labelling of origin, which is a useful marketing tool for small and middle-sized farms and farmers. In many countries has this labelling a positive impact on the economic situation of the small and middlesized farmsfarmers or food enterprises. The quantitative research was conducted in 2017 in the Ústí Region Region and data presented in this article analyses the opinions of 231 respondents. Respondents were selected according to factors like gender, family income, age and education. Data have been processed with statistical analysis the results show very similar recognition of the brand Českosaské Švýcarsko by age, income and also level of education of the respondents. The typical customer group for those product is customer from middle class highest ed

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS

ISBN

978-80-213-2973-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

241-247

Název nakladatele

Czech University of Life Sciences Prague Kamýcká 129, Prague 6, Czech Republic

Místo vydání

Prague

Místo konání akce

Prague

Datum konání akce

18. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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