Product Information and its Impact on Consumer Brand Perception

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875205" target="_blank" >RIV/70883521:28130/16:43875205 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/75081431:_____/16:00001050

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Product Information and its Impact on Consumer Brand Perception

Popis výsledku v původním jazyce

The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013.

Název v anglickém jazyce

Product Information and its Impact on Consumer Brand Perception

Popis výsledku anglicky

The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 28th International Business Information Management Association Conference

ISBN

978-0-9860419-8-3

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

1964-1974

Název nakladatele

IBIMA

Místo vydání

Norristown, PA

Místo konání akce

Seville, Spain

Datum konání akce

9. 11. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000392785700196