Perceived advantages and disadvantages of Internet Shopping

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00000576" target="_blank" >RIV/75081431:_____/15:00000576 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Perceived advantages and disadvantages of Internet Shopping

Popis výsledku v původním jazyce

In comparison with the traditional way of trading, the Internet business companies have greater growth potential. This is true for as long as they are able to recognize and expand efficient marketing activities within the ever changing boundaries of ecommerce. For Internet shops this implies the ability to design an attractive purchase conditions and propositions. It is for this reason that this paper researches the advantages and disadvantages of Internet shopping as perceived by customers. The main objectives are to find out the strength of the perceived advantages and disadvantages and to consequently define some recommendations for Internet shops. At the same time, the research sought to identify significant clusters of customers according to theiridentically perceived advantages of Internet shopping. Significant clusters are then described. For this purpose, an extensive survey was conducted in the form of an electronic survey.

Název v anglickém jazyce

Perceived advantages and disadvantages of Internet Shopping

Popis výsledku anglicky

In comparison with the traditional way of trading, the Internet business companies have greater growth potential. This is true for as long as they are able to recognize and expand efficient marketing activities within the ever changing boundaries of ecommerce. For Internet shops this implies the ability to design an attractive purchase conditions and propositions. It is for this reason that this paper researches the advantages and disadvantages of Internet shopping as perceived by customers. The main objectives are to find out the strength of the perceived advantages and disadvantages and to consequently define some recommendations for Internet shops. At the same time, the research sought to identify significant clusters of customers according to theiridentically perceived advantages of Internet shopping. Significant clusters are then described. For this purpose, an extensive survey was conducted in the form of an electronic survey.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Littera Scripta

ISSN

1805-9112

e-ISSN

—

Svazek periodika

roč. 8

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

125-135

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—