Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00001234" target="_blank" >RIV/75081431:_____/15:00001234 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users

Popis výsledku v původním jazyce

Because of changes in lifestyle trends that tend to increase of usage of internet, internet and mobile applications; a key issue for bank institutions is the implementation of internet banking. The aim of this paper is to analyze internet banking usage and the importance of internet banking as a factor of customer loyalty. Through using data from author's research; demographic and other characteristics of internet banking users were examined. The results of author's research propose that demographic factors (mainly age) impact the internet banking usage. The results of the author's research revealed significant differences in the level of internet banking usage among different age groups from 5 % to 58 %. Regression analysis and correlation coefficient was employed to test the hypothesis.

Název v anglickém jazyce

Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users

Popis výsledku anglicky

Because of changes in lifestyle trends that tend to increase of usage of internet, internet and mobile applications; a key issue for bank institutions is the implementation of internet banking. The aim of this paper is to analyze internet banking usage and the importance of internet banking as a factor of customer loyalty. Through using data from author's research; demographic and other characteristics of internet banking users were examined. The results of author's research propose that demographic factors (mainly age) impact the internet banking usage. The results of the author's research revealed significant differences in the level of internet banking usage among different age groups from 5 % to 58 %. Regression analysis and correlation coefficient was employed to test the hypothesis.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50800 - Media and communications

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH

ISBN

9780986041952

ISSN

—

e-ISSN

—

Počet stran výsledku

9

Strana od-do

932-940

Název nakladatele

International Business Information Management Association (IBIMA)

Místo vydání

Norristown

Místo konání akce

Madrid, Spain

Datum konání akce

11. 10. 2015

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000366872700090