Perception of the Service Quality in the Senior Tourism Market

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perception of the Service Quality in the Senior Tourism Market

Popis výsledku v původním jazyce

The paper deals with the preferences of seniors in tourism. The conducted research is divided into two parts. The first part seeks for an answer to the question what elements of tourist infrastructure stimulate seniors to travel, whereas the second part examines the preferences of seniors when choosing a spot for their stay. Preferences stated in the literature were the base for questions in the both parts of the questionnaire. The aim of this paper is to verify allegations formulated in the introduction and to find out preferences of seniors when travelling. Conclusions can be used as inspiration for entrepreneurs in tourism who target at the segment of the elderly people and also for destination management as one of the guideline how to prepare an attractive destination offer.

Název v anglickém jazyce

Perception of the Service Quality in the Senior Tourism Market

Popis výsledku anglicky

The paper deals with the preferences of seniors in tourism. The conducted research is divided into two parts. The first part seeks for an answer to the question what elements of tourist infrastructure stimulate seniors to travel, whereas the second part examines the preferences of seniors when choosing a spot for their stay. Preferences stated in the literature were the base for questions in the both parts of the questionnaire. The aim of this paper is to verify allegations formulated in the introduction and to find out preferences of seniors when travelling. Conclusions can be used as inspiration for entrepreneurs in tourism who target at the segment of the elderly people and also for destination management as one of the guideline how to prepare an attractive destination offer.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth; Proceedings of the 28th International Business Information Management Association Conference (IBIMA)

ISBN

9780986041983

ISSN

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e-ISSN

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Počet stran výsledku

17

Strana od-do

741-757

Název nakladatele

Internationa Business Information Management Association (IBIMA)

Místo vydání

Seville, Španělsko

Místo konání akce

Seville, Španělsko

Datum konání akce

9. 11. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000392785700076