Green brand of companies and greenwashing under sustainable development goals

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001724" target="_blank" >RIV/75081431:_____/20:00001724 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.mdpi.com/2071-1050/12/4/1679" target="_blank" >https://www.mdpi.com/2071-1050/12/4/1679</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/su12041679" target="_blank" >10.3390/su12041679</a>

Jazyk výsledku
angličtina
Název v původním jazyce
Green brand of companies and greenwashing under sustainable development goals
Popis výsledku v původním jazyce
The companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company's green achievements. Such companies' behavior leads to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand.
Název v anglickém jazyce
Green brand of companies and greenwashing under sustainable development goals
Popis výsledku anglicky
The companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company's green achievements. Such companies' behavior leads to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand.

Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Podobné výsledky(10)