The Influence of Non-Product-Related Attributes on Media Brands’ Consumption

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002422" target="_blank" >RIV/75081431:_____/22:00002422 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.mdpi.com/2199-8531/8/3/105/htm" target="_blank" >https://www.mdpi.com/2199-8531/8/3/105/htm</a>
DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Popis výsledku v původním jazyce
The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement.
Název v anglickém jazyce
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Popis výsledku anglicky
The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement.

Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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