From advertising to propaganda and back again. Advertising production during the first decade of the communist dictatorship in Czechoslovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F20%3A10135105" target="_blank" >RIV/00023272:_____/20:10135105 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

From advertising to propaganda and back again. Advertising production during the first decade of the communist dictatorship in Czechoslovakia

Popis výsledku v původním jazyce

In modern society, advertising works as one of the barometers of social, aesthetic and communication changes. As a tool of consumer imagination, it also had an effect on the lives of citizens living in a system based on state ownership. This text deals with Czechoslovak advertising in the first ten years of the communist dictatorship. It shows how the advent of the new political order transformed the role of promotion. Following a period of negotiating the new function, there was a radical change, which resulted in advertising professionals becoming part of the production of propaganda. They helped to create a new visual order based on elements of inclusion, immersion and new visual geography. This concept was abandoned with the demise of Stalinism and efforts began to define socialist advertising in a new way. The aim of the text to use the story of evolution from advertising to propaganda and back again to illustrate the changes in the mediality of the communist dictatorship in Czechoslovakia.

Název v anglickém jazyce

From advertising to propaganda and back again. Advertising production during the first decade of the communist dictatorship in Czechoslovakia

Popis výsledku anglicky

In modern society, advertising works as one of the barometers of social, aesthetic and communication changes. As a tool of consumer imagination, it also had an effect on the lives of citizens living in a system based on state ownership. This text deals with Czechoslovak advertising in the first ten years of the communist dictatorship. It shows how the advent of the new political order transformed the role of promotion. Following a period of negotiating the new function, there was a radical change, which resulted in advertising professionals becoming part of the production of propaganda. They helped to create a new visual order based on elements of inclusion, immersion and new visual geography. This concept was abandoned with the demise of Stalinism and efforts began to define socialist advertising in a new way. The aim of the text to use the story of evolution from advertising to propaganda and back again to illustrate the changes in the mediality of the communist dictatorship in Czechoslovakia.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

60401 - Arts, Art history

Projekt

<a href="/cs/project/GA18-24439S" target="_blank" >GA18-24439S: Spotřební imaginace komunistické diktatury. Československá reklama v poválečném období.</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Cold Revolution. Central And Eastern European Societies In Times Of Socialist Realism, 1948–1959

ISBN

978-88-6749-450-7

Počet stran výsledku

7

Strana od-do

114-120

Počet stran knihy

320

Název nakladatele

Mousse Publishing

Místo vydání

Milan

Kód UT WoS kapitoly

—