Stuck in Transformation: Socialist Screen Advertising and the Politics of Memory

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F21%3A10135099" target="_blank" >RIV/00023272:_____/21:10135099 - isvavai.cz</a>

Výsledek na webu

<a href="https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpcu.12979" target="_blank" >https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpcu.12979</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1111/jpcu.12979" target="_blank" >10.1111/jpcu.12979</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Stuck in Transformation: Socialist Screen Advertising and the Politics of Memory

Popis výsledku v původním jazyce

Sharing old advertisements, video clips, and excerpts from television programs represents one of the most common uses of YouTube as a cultural archive. As a valuable source of knowledge about consumer and material culture, and at the same time the culture of remembering socialism, socialist advertising forms an alternative archive of social history and also an archive of feelings. This article focuses on the position of socialist screen advertising in the contemporary memory culture and argues, that mix of nostalgic, mocking, and political relations to socialist consumer culture, which is promoted by socialist advertising films, allows affective communities to reflect on the problems of the contemporary world, to measure the present by the past, and to cope with the paradox that contemporary consumer life is not the one many people desired during socialism.

Název v anglickém jazyce

Stuck in Transformation: Socialist Screen Advertising and the Politics of Memory

Popis výsledku anglicky

Sharing old advertisements, video clips, and excerpts from television programs represents one of the most common uses of YouTube as a cultural archive. As a valuable source of knowledge about consumer and material culture, and at the same time the culture of remembering socialism, socialist advertising forms an alternative archive of social history and also an archive of feelings. This article focuses on the position of socialist screen advertising in the contemporary memory culture and argues, that mix of nostalgic, mocking, and political relations to socialist consumer culture, which is promoted by socialist advertising films, allows affective communities to reflect on the problems of the contemporary world, to measure the present by the past, and to cope with the paradox that contemporary consumer life is not the one many people desired during socialism.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

60405 - Studies on Film, Radio and Television

Projekt

<a href="/cs/project/GA18-24439S" target="_blank" >GA18-24439S: Spotřební imaginace komunistické diktatury. Československá reklama v poválečném období.</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The Journal of Popular Culture

ISSN

0022-3840

e-ISSN

—

Svazek periodika

53

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

20

Strana od-do

1273-1293

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85099321009