Time Bomb from the West. Video, Advertising Industry, and Consumer Culture in Late-Socialist Czechoslovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F22%3A10135107" target="_blank" >RIV/00023272:_____/22:10135107 - isvavai.cz</a>

Výsledek na webu

<a href="https://muse.jhu.edu/pub/34/article/879535" target="_blank" >https://muse.jhu.edu/pub/34/article/879535</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5406/19346018.74.3.4.03" target="_blank" >10.5406/19346018.74.3.4.03</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Time Bomb from the West. Video, Advertising Industry, and Consumer Culture in Late-Socialist Czechoslovakia

Popis výsledku v původním jazyce

The article analyses how the Czechoslovak advertising industry in late socialism embraced the new medium of video and through it attempted to innovate the sales environment. In the centralized system of state-socialist media production, this step was a manifestation of an attempt at emancipation in relation to film and television institutions as the dominant producers and distributors of audiovisual content in late socialist Czechoslovakia. However, as the study shows, full emancipation was not possible even in the case of advertising, and the emergence of video in advertising thus became part of the &quot;culture of small synergies&quot;, i.e. the intertwining of commitments and interdependencies between institutions and individuals in the audiovisual industry of the late 1980s.

Název v anglickém jazyce

Time Bomb from the West. Video, Advertising Industry, and Consumer Culture in Late-Socialist Czechoslovakia

Popis výsledku anglicky

The article analyses how the Czechoslovak advertising industry in late socialism embraced the new medium of video and through it attempted to innovate the sales environment. In the centralized system of state-socialist media production, this step was a manifestation of an attempt at emancipation in relation to film and television institutions as the dominant producers and distributors of audiovisual content in late socialist Czechoslovakia. However, as the study shows, full emancipation was not possible even in the case of advertising, and the emergence of video in advertising thus became part of the &quot;culture of small synergies&quot;, i.e. the intertwining of commitments and interdependencies between institutions and individuals in the audiovisual industry of the late 1980s.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

60405 - Studies on Film, Radio and Television

Projekt

<a href="/cs/project/GA18-24439S" target="_blank" >GA18-24439S: Spotřební imaginace komunistické diktatury. Československá reklama v poválečném období.</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Film and Video

ISSN

0742-4671

e-ISSN

—

Svazek periodika

74

Číslo periodika v rámci svazku

3-4

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

14

Strana od-do

34-47

Kód UT WoS článku

001052751200003

EID výsledku v databázi Scopus

999