Why and how often urban people buy food at farmers’ markets: insights from Moldova

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00027251%3A_____%2F25%3AN0000001" target="_blank" >RIV/00027251:_____/25:N0000001 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41340/25:103796

Výsledek na webu

<a href="https://www.emerald.com/bfj/article-abstract/127/10/3513/1270508/Why-and-how-often-urban-people-buy-food-at-farmers?redirectedFrom=fulltext" target="_blank" >https://www.emerald.com/bfj/article-abstract/127/10/3513/1270508/Why-and-how-often-urban-people-buy-food-at-farmers?redirectedFrom=fulltext</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-11-2024-1225" target="_blank" >10.1108/BFJ-11-2024-1225</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Why and how often urban people buy food at farmers’ markets: insights from Moldova

Popis výsledku v původním jazyce

The main objective of this study is to understand the factors behind the shift in consumer behaviour in Moldova. In this country, buying food directly from farmers in farmers’ markets is declining in favour of supermarkets and online purchases. This trend is particularly noticeable amongst the younger generation. Supporting small producers and local farmers requires an understanding of consumers’ drivers, attitudes and changing intentions. The results indicate that attitudes, subjective norms and perceived behavioural control statistically influence the intention to buy from farmers’ markets. The average customer in these markets is a middle-aged, educated individual with at least a bachelor’s degree and a low to medium household income. Key determinants for choosing farmers markets include support from friends and family, trust in the vendors and personal preferences.

Název v anglickém jazyce

Why and how often urban people buy food at farmers’ markets: insights from Moldova

Popis výsledku anglicky

The main objective of this study is to understand the factors behind the shift in consumer behaviour in Moldova. In this country, buying food directly from farmers in farmers’ markets is declining in favour of supermarkets and online purchases. This trend is particularly noticeable amongst the younger generation. Supporting small producers and local farmers requires an understanding of consumers’ drivers, attitudes and changing intentions. The results indicate that attitudes, subjective norms and perceived behavioural control statistically influence the intention to buy from farmers’ markets. The average customer in these markets is a middle-aged, educated individual with at least a bachelor’s degree and a low to medium household income. Key determinants for choosing farmers markets include support from friends and family, trust in the vendors and personal preferences.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

British Food Journal

ISSN

0007-070X

e-ISSN

1758-4108

Svazek periodika

127

Číslo periodika v rámci svazku

10

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

20

Strana od-do

3513-3532

Kód UT WoS článku

001609659800002

EID výsledku v databázi Scopus

2-s2.0-105015450045